GTM Campaign Manager, Digital Embedded

Go-To-Market Campaign Manager, Digital EmbeddedLocation Remote, Anywhere in the United States or Canada Who We Are Left Field Labs is the creative technology agency that builds what’s next. We partner with the world’s most ambitious brands to transform breakthrough technology into extraordinary human experiences. Since 2008, we’ve delivered end-to-end digital transformation services—from strategy to platform development to immersive experiences—for the biggest companies in the world, including Google, Amazon, and Meta. What We Do

• Digital Experience We architect seamless digital ecosystems that simplify complexity and drive measurable impact. Whether launching new platforms or evolving legacy systems, we strike the perfect balance between innovation and pragmatism
• Product Innovation We build scalable platforms and products in lockstep with organizations, identifying and seizing new technology opportunities.
• Immersive We create immersive, cross-media experiences that move beyond omnichannel thinking, blending digital, social, AI, and physical spaces to engage and delight.

Applied AI We transform AI from a tech tool to the infrastructure for business evolution - enhancing decision-making, unlocking new efficiencies, and expanding human capacity Our AI solutions power predictive intelligence, sharper decision-making, and game-changing innovation. Who We Are Seeking Left Field Labs is looking for a Go-To-Market Campaign Manager to join an embedded team. This role is responsible for the strategic and creative integration of a new platform across all O&O digital touchpoints, transforming our web and social presence from functional utility to aspirational brand. You will lead the "spirit" of this rollout by auditing existing content for accuracy and brand voice, while simultaneously architecting the design and information strategy to merge websites into a single, unified web destination. What You'll Do

• Lead the end-to-end rollout of the initiative, ensuring seamless integration across email, social, and internal platforms
• Drive the discovery and strategic roadmap for merging two existing websites. You will evaluate user journeys, brand equity, and technical feasibility to create a single, unified digital destination
• Act as the bridge between Product and Marketing. Define value propositions, messaging frameworks, and positioning that resonate across our unified channels.
• Audit and optimize owned and operated (O&O) channels to ensure the narrative is consistent, compelling, and driving conversion
• Collaborate with UX/UI, Engineering, and Content teams to translate the GTM strategy into a functional, user-centric web experience
• Other ad hoc duties as assigned

What You’ll Need To Be Successful

• 4+ years of experience in Go-To-Market, Product Marketing, or Brand Strategy, specifically within a high-growth or transitional environment
• Expert-level ability to translate high-level brand platforms into tactical copy and imagery across web, social, and growth marketing channels
• Ability to navigate ambiguity, maintain a strong creative POV, and manage timelines and stakeholder updates without constant supervision.
• Proven ability to work with social paid media and growth teams
• Proficient in leveraging generative AI tools to accelerate content drafting, synthesize stakeholder feedback, and brainstorm creative executions, ensuring a high-velocity output without sacrificing brand quality or strategic depth
• Proven experience in website strategy and consolidation, specifically mapping out user journeys and site maps for complex product mergers
• Experience leading the design and strategy phase of a web overhaul, including managing creative briefs, wireframes, and stakeholder feedback loops
• A meticulous eye for detail to ensure all public-facing content reflects the latest feature sets and messaging truth
• Client-facing experience
• Agency experience
• Bachelor’s Degree or equivalent experience

Compensation The salary range for this role is $100,000 - $155,000. This range is only applicable for jobs to be performed in Culver City, California. This is the lowest to highest salary we reasonably and in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, geographic location, performance, and business or organizational needs. Equal Opportunities Left Field Labs is an equal opportunity employer and committed to providing equal employment opportunity to all applicants and team members regardless of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, handicap, veteran status, marital status, criminal history, or any other category protected by applicable federal and state law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history (LAMC 189.00). Left Field Labs makes reasonable accommodations for handicapped and disabled team members. Left Field Labs is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States.