Creative Strategist

Right now, millions of people are stuck giving generic gifts that miss the mark, while e-commerce drowns in repetitive, uninspired ads. This team is building something different: a gifting experience so thoughtful and campaigns so magnetic that they’re redefining what DTC brands can achieve.

This isn’t just another creative role. This is your chance to architect the creative DNA of a brand that’s flipping e-commerce on its head.

YOUR MISSION

In your role as the Creative Strategist, you’re going to engineer campaigns that don’t just perform but transform how people think about gifting. You’ll be the strategist who can spot a cultural insight in a Reddit thread one hour and turn it into a seven-figure campaign the next.

_This is a fully-remote, contractor role._WHAT’S IN IT FOR YOU

• Join a high-performing team and make a significant impact on a fast-growing brand
• Earn bonuses based on the revenue generated by your creative concepts
• Work from anywhere in the world with flexible hours to accommodate global collaboration
• A yearly training budget to continue your development and stay up to date with new trends
• Opportunities to upskill with mentorship from different Creative Leaders who are experts in the space
• Continuous growth opportunities to become a more senior member of the team, hiring and training Creative Strategists and creative team members in the future
• Collaborate with the website development team to share insights and improve on-site performance based on learnings from the Creative department

WHAT YOU’RE GETTING INTO

• Uncover hidden opportunities by studying competitors’ ads, reading between the lines of customer reviews, and spotting emerging cultural trends before they go mainstream
• Turn those insights into crystal-clear creative briefs that help designers and videographers produce work that stops thumbs and opens wallets
• Dive deep into data and identify exactly which creative elements (that specific hook at 0:03, that color palette, that CTA) are driving purchases
• Run weekly experiments with unconventional formats and messaging angles to keep ads fresh, creating both original concepts and iterating your winning creatives for even better performance
• Guide photo shoots and UGC collaborations to create content that feels authentic to real people while meeting the brand's strategic goals
• Develop their creative playbook – documenting what works so they can replicate success without starting from scratch each time
• Work hand-in-hand with the product team to ensure new launches have creative strategies as thoughtful as the products themselves
• Become the bridge between analytics and creativity – translating numbers into actionable improvements for the creative team

WHO YOU ARE

• Experience: 2+ years in creative strategy with DTC brands, with a portfolio of high-impact work
• Copywriting skills: Proven experience writing compelling ad copy, scripts, and marketing content for eCommerce brands. Bonus points if this directly ties into your creative strategy work
• Data-oriented: Comfortable analyzing metrics to inform creative decisions without sacrificing originality
• Strategic thinker: Able to zoom between big-picture vision and tactical execution, and create a variety of strategies for platforms such as Meta and TikTok
• Creative leader: Experience guiding designers, videographers, and writers toward exceptional outputs
• Organized: Thrives managing multiple projects in fast-paced environments
• Problem-solver: Self-motivated to push projects forward without heavy oversight
• Clear communicator: Strong written and verbal skills to articulate creative vision

WHAT SUCCESS LOOKS LIKE

• 30 Days: Mastered the brand voice, creative process, and key products
• 60 Days: Running strategic tests and optimizing live campaigns
• 90 Days: Your creative approach shows the measurable impact on key growth metrics

WHAT TO EXPECT FROM THE RECRUITMENT PROCESS

1. An initial call to discuss your background and the role
2. Deep-dive interview with the leadership team
3. Practical strategy exercise (we respect your time)
4. Final conversation to align on vision and next steps