Senior Lifecycle Manager

We're looking for a strategic and hands-on Senior Retention & Lifecycle Manager to lead how we engage, activate, and grow customer value over time. This is a critical leadership role with end-to-end ownership of our lifecycle marketing engine - from onboarding to churn prevention to reactivation. You'll design and deliver high-impact, data-driven journeys that increase customer lifetime value (CLV), reduce churn, and power our next wave of sustainable growth. You'll work closely with product, engineering, analytics, call center, and growth teams - and play a key role in building Renmoney's portfolio management capabilities. Key Responsibilities

• Own and evolve our full-funnel lifecycle marketing strategy: onboarding, engagement, upsell, reactivation, win-back, and loyalty;
• Build high-impact journeys across email, push, SMS, WhatsApp, in-app, and telesales - mapped to behavior, risk profile, and product use;
• Design segmentation and targeting logic that supports personalization at scale, including persona-based, behavioral, and predictive models;
• Deploy AI-powered automation for real-time triggers, churn risk scoring, upsell modeling, and dynamic content delivery;
• Optimize customer journeys through experimentation (A/B, multivariate, holdout groups) with a focus on LTV, retention, churn, and CAC payback;
• Own CRM infrastructure (Customer.io, Mixpanel, Salesforce, etc.) and coordinate with engineering/data to streamline workflows and data quality;
• Collaborate with performance, brand, and product marketing to ensure consistent messaging and full-funnel customer experience;
• Establish and track lifecycle KPIs - from conversion to revenue per user - and report performance to executive stakeholders;
• Build and mentor a small but powerful team of lifecycle marketers, CRM analysts, and automation specialists

Requirements

• 3+ years' experience in lifecycle, CRM, retention, or performance marketing - ideally in fintech, e-commerce, edtech, or DTC SaaS;
• Proven ability to scale lifecycle programs using marketing automation platforms (Customer.io, Braze, Iterable, Salesforce, etc.);
• Strong command of data - from segmentation to cohort analysis to attribution; familiarity with Mixpanel, GA4, CDPs, and Looker/Tableau;
• Experience with AI/ML in marketing - personalization engines, churn models, LTV prediction, or content automation;
• Ability to partner with Product, Data, Growth, and CX to drive measurable business outcomes;
• Excellent project management and communication skills;
• A bias for testing, learning, and execution - and a track record of building systems that scale

Benefits

• End-to-end ownership of a core strategic pillar: lifecycle and retention marketing;
• Remote opportunity and flexible working hours;
• Opportunity to build portfolio marketing from the ground up, in collaboration with a forward-thinking CMO and data-driven leadership;
• Access to top AI tools, marketing stack, and experimentation resources;
• Flat, collaborative culture where speed, learning, and creativity are valued;
• Competitive salary, paid vacations and additional day-offs