Head of Brand

About Roamless

The origin story of Roamless is one that will be familiar to many: we saw something broken and we decided to fix it for good.

We all travel. We all need to stay connected. And we all hate roaming charges. Existing alternatives were clunky, expensive, and unreliable — so we built something better. We made it easy, reliable and affordable for travellers to get connected and stay connected as they roam the world.

Our truly global mobile connectivity service is up to 90% cheaper than traditional roaming. With one eSIM, you get instant, reliable data anywhere in the world. No SIM swaps, no hunting for Wi-Fi, no choosing countries or data packs. Your balance never expires, so you can use it across trips with zero hidden fees or expiration dates.

In just 3 years, we've grown 4-5x Year on Year and have been trusted by +1M users who overall rate us 4.6 on Trustpilot.

Hiring globally and fully remote, we’re a team of 50 and we’re planning to grow to 100+ in the next ~18 months.

About the role

The Head of Brand & Creative will be the visionary lead behind the Roamless brand, shaping its presence and driving its evolution across global markets. This role combines hands-on experience in brand creation, creative direction and campaign management, with a deep understanding of creative agency functions. As the creative lead of Roamless you’ll be responsible for developing and executing strategies and designs that capture attention, resonate deeply with our audience, and build lasting brand loyalty. Success in this role hinges on a keen understanding of our global audience within the travel, tech, and telecom industries.

Key Responsibilities

• Creative Direction and Execution: Lead the creative vision for Roamless’s brand identity, overseeing the development of visual assets, brand voice, and campaign concepts across digital, print, and experiential platforms.
• Brand Strategy and Positioning: Define and continuously refine Roamless’s brand strategy, ensuring alignment with our mission, vision, and target markets.
• Global Campaign Management: Plan and execute high-impact, multi-channel campaigns to drive brand awareness, user acquisition and loyalty across diverse global audiences.
• Cross-Functional Collaboration: Work closely with Growth, CRM and Partnership teams to ensure consistent brand messaging and visual identity across all touchpoints.
• Content Creation and Management: Lead the development of on-brand, high-quality content (design, copywriting, video, etc.) in collaboration with internal teams and external agencies.
• Agency and Vendor Management: Source, select, and manage creative and media agencies, as well as freelance talent, to ensure all creative output aligns with Roamless brand standards.
• Market and Consumer Insights: Utilize data analytics, consumer insights, and market research to inform creative strategies, track brand performance, and identify areas for improvement.
• Budget and Performance Management: Manage the brand and creative budget, prioritizing investments that drive measurable brand growth and deliver highest ROI.

About you

• Experience: 10+ years in brand and marketing, with experience leading brand-building initiatives for B2C digital products on a global scale.
• Creative Agency + In House Background: Hands-on experience at creative agencies, including art direction, copywriting, and campaign execution, paired with experience working in an in-house brand team.
• Industry Expertise: Strong understanding of the travel and tech sectors, with experience tailoring brand messages to resonate within these industries. Bonus points for experience with telecoms.
• Creative Direction and Artistry: Demonstrated ability to conceptualize and execute high-impact creative campaigns that enhance brand visibility and engagement.
• Data-Driven and Insightful: Skilled in leveraging data analytics and consumer insights to guide brand decisions, optimize campaigns, and measure impact.
• Cross-Functional Leadership: Strong collaborative skills to effectively partner with Growth, CRM, Partnership and Marketing teams.
• Project and Budget Management: Experience managing budgets, timelines and cross-functional project teams to deliver on brand objectives.
• Global Perspective: Deep understanding of cultural nuances and market dynamics in a global context to create resonant and effective brand messages.
• Communication Skills: Excellent verbal and written com

About the hiring manager

Hi, I’m Cagdas, Co-Founder and CMO at Roamless. My path here didn’t start in a meeting room; it started in airports and hotel lobbies around the world, wrestling with roaming settings just to get through the basics of travel. I’ve spent my career building brands and growth engines across different industries, yet one thing always stood out: staying connected was confusing, unreliable, and far too expensive.

Why did travel connectivity still feel stuck in the past? I co-founded Roamless to help fix this this problem for good. And in just a few years — thanks to an exceptional team — we’ve reached 1M users and grown nearly 5x YoY. We’re still small enough that every new teammate leaves a real fingerprint on the company’s story.

I’m looking for smart, curious, low-ego people who want to solve a problem the world has quietly accepted for too long. If you want to build something that makes travel simpler and more human, you’ll feel at home at Roamless.

Why join Roamless now?

We have an ambitious goal: go beyond roaming and build an app that takes care of all your connectivity needs. Our competitors are creating a digital version of a solution that already exists. We’re building a solution that will do to telecoms what Monzo and Revolut did to banking. And we’re uniquely positioned to be able to build this — we have our own network infrastructure. Esim penetration is currently at 30%, but is projected to go up to 90% in the next 10 years. The opportunity for impact is big.

Location

This is a fully remote role. We’re ideally looking for someone based in Europe, or working in Europe-friendly time zone (eg. Dubai, South Africa).

Full time role, permanent contract.

What we offer💰 Competitive salary📈 Equity. By joining the company when the team is small, you’re helping us set the foundations of our future success. We're asking you to come on an adventure, so if we find a treasure, we want you to get a piece.

💻 The hardware that you need to be most productive.

🌎 Fully remote. The trust and flexiblity that come with a fully-remote set up.

🧠 Innovative Environment. Be part of a cutting-edge company revolutionizing global connectivity for travelers.

📈 Global Impact. Lead growth initiatives that directly shape our market success and global brand recognition.

🤗Supportive Culture. Join a diverse and inclusive team committed to collaboration, innovation, and a human-first workplace.

We are building out our benefits package, this section will be updated soon with extra benefits such as learning and development budgets.

Roamless is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.