Social Media Marketing Specialist

Company Description

Welcome to Sash! Sash Digital Agency is a vibrant Digital & Creative Agency with a presence in Melbourne, the Gold Coast, and Brisbane. We're experts in SEO, Paid Ads, Social Media Marketing, Branding, and Website Services. Our talented team is passionate about delivering outstanding marketing results through cutting-edge strategies and creative thinking. We pride ourselves on our fun vibes and collaborative spirit!

Role Description

Sash Digital Agency is looking for a results-driven Freelance PPC Specialist to join our amazing team. In this role, you'll be responsible for developing, implementing, and managing high-performing paid advertising campaigns across Meta, LinkedIn, and TikTok. You'll play a key role in driving client success and contributing to our agency's growth. This is a flexible, freelance opportunity with a competitive rate.

Responsibilities

• Develop and execute comprehensive PPC strategies across Meta, LinkedIn, and TikTok platforms to achieve client objectives.
• Conduct thorough keyword research, audience targeting, and competitive analysis for each platform.
• Create compelling and effective ad copy and creatives tailored to each platform's best practices. (You will have a graphic designer working alongside you)
• Manage campaign budgets and monitor performance to ensure optimal ROI.
• Implement conversion tracking and utilise analytics tools to provide insightful reporting and recommendations.
• Stay up-to-date with the latest trends and best practices in PPC advertising on Meta, LinkedIn, and TikTok.
• Collaborate effectively with our account management and broader digital marketing teams.

Qualifications

• Proven experience managing successful PPC campaigns specifically on Meta, LinkedIn, and TikTok.
• Deep understanding of each platform's advertising features, targeting options, and best practices.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and reporting skills.
• Ability to work independently and manage your time effectively as a freelancer.
• A proactive and results-oriented mindset.

We're excited to welcome a talented freelancer to our fun and supportive team at Sash Digital Agency!

For more details please contact Atusa Alexandra via atusa@sashdigitalagency.com