UI/UX Lead Designer (Freelance)

Our client is seeking an experienced UI/UX Lead Designer to lead the design and UX for a light-weight website revamp. This is a strategic project focused on aligning our site’s visual identity, messaging, and user journey with our updated brand direction. We're not doing a full redesign, but we want someone who can create a strong first impression, unify existing pages visually, and deliver a clean, conversion-oriented experience across devices. What Will You Do:Redesign the Hero Section (Top Priority):

• Refresh the homepage hero area, including tagline, subcopy, CTAs, illustrations, and customer logos. It should clearly communicate our value proposition and reflect our new brand tone

Visual Alignment Across Site:

• Update visual elements (fonts, components, spacing, colors) across key pages (product, use case, etc.) to create a unified and modern look, without a full redesign

UX Optimization:

• Shape the user journey from landing → understanding value → taking action (e.g., request demo, explore product), with attention to mobile usability

Component Design & Asset Creation:

• Design and deliver UI components like buttons, tiles, cards, and forms. Follow visual guidance from our in-house designer and, if possible, organize assets in a Storybook-ready structure

Developer Handoff:

• Provide clean Figma files, specs, and exportable assets optimized for development with Next.js + Tailwind. No coding needed, but familiarity with modern front-end frameworks is important

Bonus: A/B Testing Support:

• If possible, assist in setting up or advising on A/B tests (e.g., hero subtitle, CTA placement) to help optimize for conversions

What We’re Looking For:

• 5+ years of experience in UI/UX design, preferably with SaaS or B2B web experience
• Strong portfolio demonstrating conversion-focused web design and design systems thinking
• Proficient in Figma, with a track record of clean handoffs to dev teams
• Familiarity with responsive/mobile design and modern web frameworks
• Self-driven and proactive — we’re looking for someone who can run with the brief with minimal handholding
• (Bonus) Front-end development skills (especially in Next.js + Tailwind)
• (Bonus) Experience supporting A/B testing or CRO efforts