Permanent
Salary: £35,000 - £45,000
Are you a creative and commercially minded marketer looking for an opportunity where you can truly make an impact?
At Shaping Lives, we're seeking an ambitious Marketing Manager to take ownership of our marketing strategy and help drive the growth of an exciting and purpose-led brand. Working closely with our Marketing Director and supported by the wider Knovia Marketing Team, you'll have the freedom to shape campaigns, influence business growth, and bring fresh ideas to life.
This is an opportunity to join a business that values innovation, collaboration, and creativity. If you're someone who enjoys taking ownership, delivering measurable results, and seeing the direct impact of your work, we'd love to hear from you.
What You'll Be Doing
As Marketing Manager, you'll lead the development and delivery of marketing activity across multiple channels, helping to grow brand awareness, engagement, and lead generation.
Your responsibilities will include:
- Developing and delivering the overall marketing strategy in line with business objectives.
- Creating and executing integrated B2B and B2C marketing campaigns.
- Producing compelling sales and marketing collateral, including brochures, presentations, web content, and campaign materials.
- Managing digital marketing activity, including website performance, SEO, PPC, and online engagement channels.
- Leading social media strategy to increase brand visibility, audience engagement, and lead generation.
- Planning, coordinating, and attending industry events, exhibitions, and conferences.
- Monitoring campaign performance and reporting on ROI, making data-driven recommendations for improvement.
- Maintaining brand consistency across all marketing communications and touchpoints.
- Building and managing relationships with external suppliers, agencies, and creative partners.
- Supporting internal communications to ensure colleagues remain engaged and informed.
- Managing marketing budgets effectively and ensuring maximum return on investment.
Essential Experience & Skills
- Previous experience in a marketing role with responsibility for campaign delivery and strategy.
- Experience using marketing platforms, websites, email marketing systems, and Adobe Creative Suite tools such as Photoshop, InDesign, and Illustrator.
- Proven success in developing and implementing marketing campaigns.
- Strong copywriting and content creation skills across digital and print channels.
- Experience creating sales and marketing assets including websites, brochures, presentations, and campaign materials.
- Ability to analyse marketing performance and optimise campaigns based on data and insights.
- Professional marketing qualification (CIM or equivalent) - desirable
- Experience driving upselling and cross-selling activity. - - desirable
- Experience working in education, training, skills, or professional services sectors. - desirable
You'll be:
- A confident communicator with excellent written and verbal communication skills.
- Highly organised and able to manage multiple priorities effectively.
- Detail-oriented with a strong focus on quality.
- Proactive, self-motivated, and results-driven.
- Creative, resourceful, and willing to challenge the status quo.
- Comfortable working independently while collaborating with wider teams.
- Able to influence stakeholders and inspire those around you.
Initial 20 days annual leave - increasing with length of service and 8 bank holidays
- Holiday purchase scheme
Recognition and long service awards to celebrate our colleagues'
Perkbox - a suite of discounts, lifestyle benefits and wellness tools
- 3% matched Employer Pension contribution
- In person team meetings and 1:1s
- Enhanced Maternity leave after 2 years of service
- Income protection and Life Assurance
- Recommend a colleague incentive schemes, where you can benefit £500 for referring great people to work with us
- CPD and training opportunities
- 4pm Friday finish with flexible working opportunities available
- Flexible and supportive team and with a great culture
- Employee Assistance Programme, with a dedicated People Team to support all colleagues
To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.
Shaping Lives is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependant on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations
