Marketing Specialist

The Voice of SHORTA

We’re looking for a Social Media Specialist who can turn a genuinely good mission into content people stop scrolling for.

SHORTA Skills connects Australian businesses with skilled international workers, making visa sponsorship simple for everyone involved. Behind every post we publish is a real story: a business that found the person it needed, a worker who got a pathway to a new life in Australia. Your job is to tell those stories well, consistently, and in a voice that builds trust with employers and candidates alike.

LinkedIn is your home base, it’s where the SME owners, HR managers, and operators we serve actually spend their time. Instagram and Facebook round out the mix, helping us build a broader, more human brand presence and reach candidates and the community.

About SHORTA Skills

We solve a genuinely difficult problem: connecting Australian businesses with skilled international workers and making the visa and sponsorship process simple for everyone involved.

With over a decade of experience in migration and skilled visas, we’ve built a platform that takes the complexity out of international hiring and now we’re scaling. That means we need people who want to be part of building something, not just filling a seat.

We’re based on the Gold Coast and operate with a remote-first mindset, a flat structure, and a team that actually cares about the people we help.

What You’ll Actually DoLinkedIn (B2B) (Primary Channel)

•      Own the day-to-day content calendar and posting cadence for SHORTA’s LinkedIn page

•      Write and design posts that speak directly to Australian SME owners, HR managers, and operations leads

•      Turn employer wins, candidate journeys, and founder insights into thumb-stopping posts, carousels, and short-form video

•      Grow our follower base and engagement among the exact audience in Australia

•      Support founders and team members with personal LinkedIn content, comments, and thought-leadership posts

•      Track what’s working (reach, engagement, profile visits, inbound leads) and adjust the content mix accordingly

Instagram & Facebook (B2C)

•      Build out a consistent, on-brand presence across both channels - visuals, captions, Stories/Reels, and community replies

•      Humanise the brand: behind-the-scenes content, team culture, candidate success stories, and migration myth-busting

•      Repurpose LinkedIn content into formats that suit each platform rather than copy-pasting the same post everywhere

•      Engage with comments, DMs, and relevant communities to build genuine connection, not just reach

Across All Channels

•      Plan and maintain a content calendar aligned with campaigns, hiring pushes, and company milestones

•      Source and coordinate content from the team - interviews, quotes, photos, quick video grabs

•      Keep our tone consistent: warm, clear, credible, and human - never corporate or salesy

•      Monitor social trends and competitor activity, and bring ideas back to the team

•      Report on performance and share insights that shape what we post next

What We’re Looking For

You don’t need to tick every box

Essential

•      Experience managing social media for a brand, business, or personal project — LinkedIn experience especially valued

•      Strong writing skills: you can adapt tone across a LinkedIn thought-leadership post, an Instagram caption, and a Facebook community reply

•      A good eye to know what makes a post, image, or short video worth stopping for

•      Self-starter who can plan a content calendar and stick to it without someone chasing you

•      Comfortable with basic content tools (e.g. Canva, CapCut, native scheduling tools)

•      Aligned with our values: fairness, inclusion, and doing right by people

Bonus Points For

•      Experience growing a LinkedIn company page or personal brand

•      Background in B2B, recruitment, HR tech, or professional services marketing

•      Basic photo/video editing skills (Canva, CapCut, Adobe Express, or similar)

•      Interest in or knowledge of the Australian visa and migration space

•      Experience working with founders or in a start-up environment

Why This Role Is Different

Most junior social media roles have you posting from a brand guideline nobody lets you question. Not here.

At SHORTA, you’ll:

•      Own the channel: you’re not filling a content calendar someone else built, you’re building it

•      Shape the voice: SHORTA’s brand voice is still being written, and you’ll help write it

•      See direct impact: every post that lands a lead means another employer and worker connected

•      Grow fast: as engagement and results grow, your hours, scope, and seniority grow with them

•      Work directly with founders: no layers of approval, just fast feedback and real trust

Our Values

We’re not just another recruitment company. We operate by four principles that aren’t negotiable:

•      Fairness: equal access to opportunity, for employers and candidates alike

•      Inclusion: diverse teams perform better, and we champion that every day

•      Ethical Recruitment: no hidden fees, no misleading candidates, no shortcuts

•      Respect: everyone we deal with is treated with dignity, always

What You Get

•      Fully remote: work from anywhere in Australia

•      Real ownership of a channel from day one — not just execution, but strategy

•      A mission-driven team that genuinely cares about the work

•      Clear growth pathway: as you hit KPIs, your hours, responsibilities, and rate grow with you

•      The chance to be an early team member in a company that’s changing how Australia accesses global talent

How to Apply

Send your CV and a short cover letter (even a few paragraphs is fine), plus links or screenshots of social content you’ve created or managed, to shortaskills@gmail.com.

Tell us:

•      Where you’re at in your career

•      Why this role excites you

•      One example of a post, page, or campaign you’re proud of (and why it worked)

📩 shortaskills@gmail.com

• 🌐 www.shorta.au