Freelance Graphic Designer

We’re looking for a talented Freelance Graphic Designer with experience in consumer packaged goods (CPG) to help bring our vision to life through compelling visuals and packaging that stands out on shelves and screens. The role involves designing trendy visual elements that appeal to health-conscious Millennials & Gen Z, sober-curious consumers, pregnant women, and wellness enthusiasts. Designs should integrate portion guidance and fun icons while adhering to FSSAI packaging regulations. Deliverables must be print-ready and include both 2D layouts and 3D mockups where possible.

What You’ll Do:

• Design eye-catching product packaging and labeling, including flavor-specific SKUs

• Develop and refine brand visuals including logos, brand kits, fonts, and color palettes

• Create marketing collateral such as social media graphics, ads, email headers, flyers, pitch decks, and point-of-sale materials

• Collaborate on mockups for retail presentations and DTC channels

• Ensure all designs are aligned with our brand identity, values, and audience preferences

• Prepare final production files in required formats for print and digital platforms

• Incorporate feedback quickly and effectively during iteration cycles

Who You Are:

• A creative with a strong portfolio showcasing packaging and product label design in the food/beverage or wellness space

• Experienced with branding for DTC, lifestyle, or consumer goods products

• Skilled in Adobe Creative Suite (Illustrator, Photoshop, InDesign); Canva or Figma accepted

• Knowledge of print specs, dielines, and packaging production workflows

• Passionate about design that tells a story and evokes emotion

• Organized, self-starting, and able to meet tight deadlines

Bonus if you have experience with:

• Beverage/beverage-adjacent brands

• Designing for aluminum cans, multipacks, or shippers

• Photography or art direction for product shoots

If you’re excited to help build a brand from the ground up with creative freedom and a clear voice—let’s sip and create together.

About Sipwell

Our Mission: To redefine social drinking with clean, sophisticated, and satisfying non-alcoholic options.

Our Vision: To be the leading brand in the sober movement, offering beverage experiences that are inclusive, health-focused, and delicious.