
Marketing Automation Expert (e-Commerce)
Department:Brand Design
Type:REMOTE
Region:EU
Location:Italy
Experience:Mid-Senior level
Estimated Salary:€45,000 - €70,000
Skills:
KLAVIYOEMAIL MARKETINGSMS MARKETINGCOPYWRITINGFIGMASHOPIFYSEGMENTATIONAB TESTINGUTM TRACKINGCLIENT COMMUNICATION
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Job Description
Posted on: November 24, 2025
Apply here: https://tally.so/r/2EEG0e What You’ll Do
- Own full lifecycle marketing for our eCommerce clients (email + SMS).
- Write high-converting marketing copy for flows, campaigns, automations, and SMS sends.
- Plan monthly email + SMS calendars with clients: concepts, offers, segmentation, and messaging.
- Design emails from scratch (Figma or Klaviyo builder) that look clean, branded, and conversion-driven.
- Build and launch flows (welcome, abandon cart, post-purchase, winback, replenishment, and custom automations).
- Manage segmentation, list hygiene, deliverability safeguards, and performance optimization.
- Execute A/B tests across subject lines, creative, segmentation, send times, and offers.
- Run SMS campaigns: write copy, structure offers, design MMS creatives, and optimize for ROI.
- Lead communication with clients via Slack and calls — ensuring clients feel guided, supported, and confident.
- Deliver weekly + monthly performance reports (open rates, click rates, revenue attribution, deliverability notes, and strategic recommendations).
- Collaborate with internal teams (paid ads, creative, strategy) to keep all marketing channels aligned and cohesive.
- Apply deep understanding of consumer psychology, retention marketing, and direct response principles.
- Proactively launch campaigns, identify opportunities, and improve flows — without being micromanaged.
What We’re Looking For
- 4–7+ years of experience running email + SMS for eCommerce brands.
- Proven track record using Klaviyo (non-negotiable).
- Experience with Postscript, Attentive, or similar SMS platforms is a plus.
- Strong copywriting skills — you can write offers, hooks, subject lines, and brand-aligned messaging.
- Strong design ability — you can produce polished, conversion-focused email designs end-to-end.
- Deep understanding of segmentation, deliverability, A/B testing, attribution, UTM tracking, and data-driven decision-making.
- Experience managing client communication: calls, strategy discussions, performance reviews, and feedback loops.
- Fluent in English (written + spoken) — confident speaking with clients.
- Shopify understanding — you know how customer data, events, and integrations work.
- Stress-ready, proactive, and obsessed with improvement.
- You push for results and don’t need hand-holding.
- Preferably based in Europe for time-zone alignment, but open globally.
- Global mindset — our clients are in the US, UK, EU, and Australia (no night shifts required, but time flexibility helps).
Why Join Us?
- Fully remote: work from anywhere (Europe preferred).
- Zero micromanagement — we hire grown professionals.
- Ownership from day one: you’ll run client accounts independently.
- You’re responsible for your impact — freedom with accountability.
- Performance-based bonus structure — the more value you generate, the more you earn.
- Flexible schedule: work however you want, as long as you hit deadlines and communicate proactively.
Apply here: https://tally.so/r/2EEG0e
Originally posted on LinkedIn
Apply now
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