Brand Director — Snoozy (Remote)

Brand Director – Job DescriptionCompensation: $105,000 – $125,000

Company

Snoozy is a fast-growing wellness brand focused on creating products that help people feel better — from sleep to relaxation to daily balance. Our products span multiple regulated and non-regulated markets including hemp-derived products, non-infused wellness products, and state-regulated THC products.

Snoozy sells through e-commerce and in over 1,000 retail stores nationwide, and we are rapidly expanding across wholesale, retail, and new product categories. As we scale, maintaining a strong and consistent brand across all customer touchpoints is critical.

Role Overview

The Brand Director will own the visual identity and customer-facing experience of Snoozy across every channel.

This includes packaging, product launches, social presence, email design, retail merchandising, wholesale materials, and photography/video direction. The role ensures Snoozy presents a cohesive and recognizable brand experience across all divisions including hemp, non-infused wellness, and regulated THC markets.

This position reports to the COO and collaborates closely with Marketing, Sales, Product, and Operations.

Key ResponsibilitiesBrand Strategy & Visual Identity

• Own and evolve Snoozy’s brand identity and guidelines

• Define typography, color systems, layout rules, and photography direction

• Ensure all creative output is consistent and recognizable

Customer Experience Across Channels

• Maintain consistency across email, social, packaging, and retail materials

• Ensure a cohesive brand experience across digital and physical customer touchpoints

Creative Leadership

• Manage the Creative Operations Manager and designers

• Coordinate external agencies and photography/video vendors

• Build scalable creative production systems and workflows

Campaign & Marketing Collaboration

• Work with the Director of Performance Creative to ensure ad creative aligns with the brand

• Partner with Marketing to ensure campaigns reinforce the brand identity

Brand Architecture

• Maintain a cohesive master brand across Snoozy Hemp, Snoozy Wellness, and Snoozy THC

Product Launch Leadership

• Lead brand execution for product launches including packaging, launch visuals, photography, and retail materials

Qualifications

• 7+ years experience in brand leadership, design leadership, or creative direction

• Experience with CPG, wellness, beverage, or consumer brands

• Strong understanding of brand systems and visual identity

• Experience managing creative teams and agencies

• Ability to translate strategy into execution across multiple channels

Preferred

• Startup or high-growth brand experience

• DTC and retail brand experience

• Experience in regulated industries such as cannabis, alcohol, or supplements