Marketing Analytics Lead

You will own the development of marketing analytics: from supporting existing processes to introducing new approaches in attribution, cross-channel measurement, and predictive modelling. Your work will directly shape how Performance, Affiliate and Brand teams allocate budgets and make decisions.

Key Responsibilities

• Lead the marketing analytics function: set priorities, build analytical processes, develop tools, and manage a team of analysts.
• Evaluate performance across brands, regions, countries, and traffic sources.
• Support marketing experiments end-to-end: from hypothesis design to results interpretation.
• Collaborate with the other teams to develop and maintain multi-touch attribution MTA) models to assess channel contributions and measure cross- channel impact.
• Collaborate with the BI team to build dashboards, automate reporting and streamline decision making.
• Analyze data from advertising platforms Google Ads, Meta, TikTok, etc.) and internal systems to uncover growth opportunities and optimise the funnel.
• Present findings and actionable insights to stakeholders.

Requirements

• 4+ years of experience in marketing analytics, including at least 1 year in a lead or senior analyst role.
• Proven experience managing a team, setting goals, and developing talent.
• Strategic and analytical mindset with the ability to translate data into clear business recommendations.
• Advanced proficiency in statistics, specifically in causal inference methods.
• Proficiency in SQL.
• Hands-on experience with marketing data platforms AppsFlyer, GA4, etc.)
• Deep understanding of user acquisition funnels, attribution logic, and performance marketing metrics.
• Fluency in Russian and English.

Nice to Have

• Experience in developing predictive models with machine learning.
• Experience in Fintech / Forex.

Benefits

• Distributed teams with flexible hours. Work from anywhere. Start your day at any time before 12 pm (GMT+3).
• Competitive pay. We are ready to discuss any expectations of our candidates as well as share future profits.
• Corporate events. These include workshops, team-building events, corporate parties and more.
• Health benefits. We reimburse you for your sports expenses and help you with insurance.
• Growth and development. Take part in training courses or industry events at the company’s dime.
• Language or vocational courses. Sharpen your skills and do what you love.
• Great team. We support each other, give sincere feedback and root for the common cause.