Marketing Specialist

🌴 Why Join Thynk?

Founded by a team of experienced SaaS founders and hospitality executives, Thynk is on a mission to revolutionize the 2T$ hospitality industry and become a new vertical SaaS giant. Our ambition is fuelled by a fantastic product built on the Salesforce platform and a spot-on time-to-market.

We raised a 13M$ Series A from high-profile VCs (NY & EU) to scale our operations and expand to the US. Your role is critical as we scale, and it is an opportunity to have a big impact on the company.

Our customers are all over the world, and so are we, with team members from 21 nationalities, based across 3 continents and 6 time zones, building a strong, shared culture while respecting the individual constraints of everyone in our remote-first environment.

By joining the Thynk Family, you will recognise yourself in our values:

• Ambition - We think big and act boldly. We’re organized to move fast, scale quickly, and set industry standards.
• Care - We believe in the power of being surrounded by a diverse international team of all-stars, who care about each other and our customers. We prioritize balance and well-being.
• Innovation - We look at the big picture to develop new solutions that have never been done before. We believe in asking questions, challenging, and rarely taking no for an answer. We encourage our customers to do the same and partner with them to bring forth this change.
• Service - We develop services for people whose businesses are, above all, about quality of service. Our customers are at the heart of everything we do, and our technology is simply a means of helping them deliver exceptional service to their customers.

📣 About the Role

As a rapidly growing, AI-first SaaS company with high-performance teams and a collaborative culture, this position is vital to Thynk's marketing efforts. As an AI-first company, we don't use AI as a shortcut; we use it to operate at a level that would otherwise require a much larger team. If that excites you, you'll thrive at Thynk.

This is an execution-focused role, reporting to the Head of Marketing who owns overall strategic planning, Product Marketing, Public Relations and Go-to-Market (GTM) strategy. You'll work closely with the Head of Marketing daily, with clear direction and strong collaboration, but your core responsibility is to own and deliver the day-to-day marketing workload. 

For the right person, it's also a genuine opportunity to grow: you'll get broad exposure across marketing disciplines in a lean, fast-moving team where your work directly shapes company outcomes.

🧑‍💻 As Our Marketing Specialist, You Will:

Reporting to the Head of Marketing, you'll be responsible for day-to-day execution across a wide range of marketing functions, including:

General Marketing Support

• Coordinate and execute a broad range of marketing activities, including event logistics, webinar management, partner and customer marketing, PR support, and ad hoc projects as directed.
• Manage shared marketing assets, templates, and documentation to keep the team operating efficiently.

AI-First Execution & Process Engineering

• In cooperation with the Head of Marketing, you will design, build, document, and use AI-powered marketing workflows, prompt libraries, and process automation that increase output quality and reduce manual effort across the team.
• Stay current on emerging AI tools, agents, and MCP-based integrations, proactively bringing recommendations and solutions to the team.

Content Marketing & Copywriting

• Develop high-quality copy across all channels and formats, using AI as a foundation, with rigorous human review to ensure content is on-brand and never reads as AI-generated.
• Build and maintain structured content systems, including prompt frameworks, tone guides, and briefing templates to support consistent, scalable content production.

LinkedIn Marketing

• Manage and grow Thynk's LinkedIn presence through consistent posting, engagement, AI-assisted content calendars, and executive personal branding support.

Marketing Automation & CRM

• Manage HubSpot workflows, lifecycle email campaigns, and contribute to website management, landing page creation, and conversion rate optimization.

Graphic Design & Visual Content

• Produce on-brand visual content across formats – including social graphics, presentation materials, and marketing collateral – using Canva and AI-powered design tools.

Video Content Creation

• Produce short-form AI-generated video content for social and campaigns, and support the development of product explainers, event recaps, thought leadership clips, and executive interview series.

Marketing Analytics & Reporting

• Track, analyze, and report on campaign performance and core KPIs monthly, using AI-assisted analysis to surface insights and optimization opportunities across all channels.

Product Marketing & GTM Support

• Support the development of product marketing messaging, competitive intelligence, and content, and assist in executing GTM launches in close collaboration with Sales and Product teams.

🍭 About You

You will be a great fit if you have:

• 2-4 years of experience in a B2B SaaS marketing role
• Native or highly experienced English speaker (minimum CECRL C1 level) with experience working in an English-only marketing role, with exceptional writing skills and a sharp eye for detail
• Demonstrated, professional-level AI experience
• Strong track record of executing marketing projects independently, reliably, and to a high standard
• Experience working remotely and comfortable working within EU time zones

Bonus points if you have:

• Background in or knowledge of the hospitality, meetings & events, or venue management industries
• Experience with SEO strategy, keyword research, and on-page optimization
• Experience with KPI tracking, attribution modeling, or deep performance reporting
• Graphic design capabilities beyond Canva (Figma, Adobe Creative Suite, etc.)
• Familiarity with Salesforce

✨ What You Can Expect

📺 We will provide the best IT equipment of your choice (Apple or Windows)

💸 We are remote-first: As a fully remote team of repeat entrepreneurs, we value communication, teamwork, and transparency above all.

🌎 Global-first: You will join an international team with 21 nationalities on 3 continents: we organize monthly meetings and yearly in-person events to gather the team together. English is our first language.

🚀 We are people-first: We care about our people (team members, clients, and partners), we value work-life balance, and consider any request to achieve fulfillment at work

👀 Our Hiring Process

• Introductory call with Jennifer, Head of Marketing (30 mins)
• Interview with Louise, HR Lead (20 mins)
• 2nd interview with the Head of Marketing
• A practical test
• Interview with a member of the Leadership Team

We look forward to receiving your application!