Brand Designer – Digital Products, Canva-Ready

A digital product business focused on creating planners, visual tools, and printable resources for neurodivergent and ADHD mothers is seeking a skilled brand designer. The goal is to develop a reusable, cohesive brand identity that resonates with busy, authentic mums seeking a calming, supportive, and modern aesthetic. The brand should balance a lighthearted, playful personality with a sense of honesty and approachability. Initial color preferences include muted organic shades such as sand, blush, sage, and clay, but openness to brighter options is encouraged if they better connect with the target audience. The brand identity must be fully compatible with Canva, ensuring ease of use for future product development. Deliverables

• Primary and secondary logo designs reflecting the brand’s values and audience
• Comprehensive brand color palette with HEX codes
• Canva-compatible font pairings for consistent typography
• Simple, clear brand style guide outlining usage and visual direction
• Canva-ready files for all assets, ensuring easy editing and application
• Large pack of hand-drawn style icons (e.g., doodles, stars, hearts, stick figures, and motifs relevant to 'neurospicy mama')
• All designs must include commercial rights and editable source files

Requirements

• Proven experience in brand identity design, especially for digital products and family/parenting audiences
• Strong portfolio demonstrating Canva-friendly branding and hand-drawn iconography
• Proficiency in creating assets suitable for use in Canva, including fonts and icons
• Ability to deliver clear, organized files and a concise style guide
• Excellent communication skills and responsiveness to feedback
• Availability to deliver the full project within 2 months
• Willingness to provide examples of similar work and outline package inclusions
• Potential for ongoing collaboration on future projects

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