Digital Marketing Specialist – Freelance

This role is ideal for a digital marketing professional with expertise in website design, content creation, CRM setup, and paid social advertising. The project involves supporting a Miami-based painting business in establishing a strong online presence and streamlining customer management. The successful candidate will work remotely and collaborate closely to deliver a comprehensive digital solution, from initial planning through execution. This is a single-project engagement, perfect for freelancers or agencies with a proven track record in digital growth for service-based businesses. Deliverables

• Design and develop a professional, user-friendly website tailored to a painting business
• Create engaging content for web and social media platforms
• Set up and configure a customer relationship management (CRM) system to streamline client communications and project tracking
• Plan, launch, and optimize Meta and Facebook ad campaigns to drive brand awareness and lead generation
• Provide guidance on project timelines and best practices for digital marketing in the home services sector

Requirements

• Demonstrated experience in website design and development, preferably for small businesses or service providers
• Proficiency in content creation, including copywriting and basic graphic design
• Strong knowledge of CRM platforms and implementation strategies
• Proven success managing Meta and Facebook advertising campaigns
• Ability to work independently and communicate effectively in a remote setting
• Excellent organizational and project management skills
• Familiarity with the Miami market or similar local service industries is a plus
• Availability to start promptly and provide timeline estimates

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