Digital Marketing Strategist – Mid-Senior Remote

This role focuses on developing and executing a comprehensive marketing strategy for a brand dedicated to clean-label, allergen-free, and sustainable ingredients. The strategist will ensure consistency in messaging and visual identity across all channels, leveraging technology to enhance lead generation and brand awareness. The position involves collaborating with creative and technical teams to produce engaging content and promotional materials that highlight transparency and traceability, positioning the brand as a trusted industry partner. Deliverables

• Design trade show booth graphics that align with brand values and messaging
• Create compelling sales promotional materials and slide shows for various campaigns
• Develop and oversee the production of video content for digital platforms
• Lead website design enhancements to improve user experience and engagement
• Write and curate social media content and educational blogs to inform and attract target audiences
• Plan and execute email marketing campaigns to nurture leads and drive conversions
• Ensure all marketing outputs maintain a consistent visual and narrative identity

Requirements

• Proven experience in digital marketing strategy, preferably within the food, health, or sustainability sectors
• Strong portfolio demonstrating successful brand awareness and lead generation campaigns
• Expertise in content creation, including copywriting, video production, and graphic design
• Proficiency with marketing technology platforms (e.g., CMS, email marketing tools, analytics)
• Ability to translate complex product benefits into clear, engaging messaging
• Excellent project management and organizational skills
• Up-to-date knowledge of digital marketing trends and best practices
• Strong communication and collaboration abilities
• Experience working with clean-label, allergen-free, or sustainable brands is a plus

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