Freelance Copywriter

This role involves redesigning a fire safety services website for a UK-based company, focusing on both visual design and copywriting. The current site lacks personality and needs a fresh, engaging approach that authentically represents the company’s expertise. The ideal candidate will craft clear, professional copy in natural, human language, ensuring the site is approachable and trustworthy. This is a remote, project-based opportunity with the potential for future work. Deliverables

• Redesign the company website to improve visual appeal and user experience
• Rewrite all website copy to reflect the company’s expertise and approachable tone
• Ensure all content is clear, professional, and free from generic or AI-generated language
• Collaborate with stakeholders to accurately present fire safety services and value proposition
• Optimize site structure and content for clarity, engagement, and authenticity

Requirements

• Proven experience in web design and copywriting, preferably for service-based businesses
• Strong portfolio demonstrating website redesigns and effective, engaging copy
• Ability to convey technical information in accessible, human language
• Proficiency with web design tools (e.g., Figma, Adobe XD, WordPress, or similar)
• Excellent written English skills with attention to tone and clarity
• Understanding of UX/UI best practices
• Ability to work independently and communicate effectively with clients
• Availability for remote, project-based work

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