Freelance Graphic Designer – Branding & Packaging

Join an exciting project to shape the visual identity of an emerging makeup brand that blends modern sophistication with Latin authenticity. This role focuses on elevating the current logo while preserving its elegant, feminine essence and adapting it for versatile use across digital and physical platforms. You will develop a cohesive visual identity, including a refined color palette, minimalist and legible typography, and subtle graphic elements that convey an accessible premium look. The project also involves designing packaging for three initial products—concealer, blush, and lip gloss—using materials such as glass, matte acrylic, and soft metallic caps. Inspiration is drawn from leading beauty brands, aiming for a minimalist yet elegant style suitable for online sales and photography. Deliverables

• Refined and modernized logo in vector format, maintaining brand essence
• Complete brand color palette and official typography selection
• Packaging designs for concealer, blush, and lip gloss, with digital mockups
• Subtle graphic elements to enhance brand identity
• Basic brand identity manual outlining usage guidelines
• All assets optimized for digital and print applications

Requirements

• Proven experience in branding and packaging design, preferably in the beauty or lifestyle sector
• Strong portfolio demonstrating minimalist, elegant design sensibility
• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Ability to create digital mockups suitable for e-commerce and photography
• Understanding of materials and finishes for premium packaging (glass, acrylic, metallic)
• Excellent communication skills and ability to interpret creative direction
• Availability for project-based work with potential for future collaboration
• Attention to detail and commitment to delivering high-quality, versatile assets

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