Remote Brand Designer – Mid-Senior Contract

This is an opportunity to define the visual identity for a new premium minimal activewear brand launching later this year. The brand is positioned at the intersection of fashion and lifestyle, with a calm, editorial, and design-led aesthetic inspired by brands such as COS, Totême, and Aesop. The focus is on creating a refined, modern, and timeless identity system that communicates quiet confidence and engineered precision. The ideal candidate will have a strong portfolio of work for fashion, lifestyle, or premium consumer brands, and a deep understanding of minimal, editorial design principles. You will collaborate closely with the founder to deliver a cohesive brand identity that sets the tone for the brand’s launch and future growth. Deliverables

• Develop a comprehensive visual identity system, including primary and supporting typography.
• Create a visual identity system with clear rules and structure, ensuring consistency across all brand touchpoints.
• Design packaging elements such as swing tags, trims, and care labels that reflect the brand’s premium and minimal aesthetic.
• Produce social media templates that align with the editorial and refined brand direction.
• Compile a detailed brand guidelines document (PDF) outlining usage, specifications, and visual standards.
• (Optional) Provide art direction for photography to ensure alignment with the brand’s visual language.

Requirements

• Proven experience designing brand identities for fashion, lifestyle, or premium consumer brands.
• Exceptional skills in typography, layout, and minimal, editorial design.
• Ability to create clean, modern, and timeless identity systems.
• Experience developing packaging assets and social media templates.
• Strong portfolio demonstrating relevant work and aesthetic sensibility.
• Comfortable collaborating with founder-led brands and interpreting strategic direction into visual outcomes.
• High attention to detail, technical precision, and ability to deliver polished, production-ready assets.
• Availability to begin work promptly and deliver within agreed timelines.

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