Why Lamb of God Ditched Their Iconic Papyrus Logo After 22 Years: A Hilarious Rebrand Story
Creative Bloq10 hours ago
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Why Lamb of God Ditched Their Iconic Papyrus Logo After 22 Years: A Hilarious Rebrand Story

Design Trends
logodesign
rebrand
designtrends
metalband
typography
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Summary:

  • Lamb of God retired their iconic Papyrus logo after 22 years, comparing it to a "falafel restaurant menu" for a modern revamp.

  • The new logo is minimalist and clean, replacing the scroll-style textured typography, but has faced criticism from fans as "amateurish" or "boring".

  • Frontman Randy Blythe explained the change was necessary to avoid outdated branding, highlighting the importance of evolving brand identity in design.

  • This rebrand story illustrates the challenges of logo redesigns, where nostalgia clashes with modern aesthetics in the creative industry.

  • The article connects to broader design trends, such as controversial rebrands and the debate over when to update visual identities.

Metal band Lamb of God has retired their iconic wordmark logo after 22 years of action, ushering in a fresh modern era. Comparing the old design to a "falafel restaurant menu," it seems the band had outgrown the logo, calling for a modern revamp.

While the band seems happy with the upgrade, some fans were distraught by the change, claiming that the new design had lost the band's signature style. While new band logos are never going to please everyone, it's surprising to see how nostalgic fans are for a little bit of Papyrus font.

Lamb of God logo (Image credit: Lamb of God)

Since their debut, Lamb of God's Papyrus logo has been synonymous with their identity. While it's slightly dated by modern standards, it was unmistakably tied to the band, making it the perfect brand identifier for the past few decades.

On the Hardlore podcast, Lamb of God frontman Randy Blythe explained the decision, saying, "Our logo, to be perfectly honest, needed changing. It’s the papyrus font. Had we known 20-whatever years ago that we would wind up looking like a falafel restaurant menu, we wouldn’t have used that.”

Stylised, angular and contemporary, the new look is far more minimalist and clean, doing away with the previous scroll-style textured typography. Many fans were quick to criticise the new design, calling it "amateurish", "weak" and "boring". One fan wrote that it gave them "early 2000s numetal energy drink vibes," while another claimed it was "a negative move for the band’s branding."

For more design drama, check out the most controversial rebrands of 2025 or take a look at why it might be time to stop judging brands so quickly.

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