Why Meghan Markle's New Logo is Stirring Controversy Over Design Similarities
Creative Bloq4 months ago
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Why Meghan Markle's New Logo is Stirring Controversy Over Design Similarities

Design Trends
meghanmarkle
logodesign
brandidentity
designcontroversy
creativenews
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Summary:

  • Meghan Markle's new lifestyle brand 'As Ever' faces controversy over logo design similarities.

  • The original name 'American Riviera Orchard' was rejected due to trademark issues.

  • The logo resembles a historic coat of arms from Porreres, Mallorca.

  • Originality is crucial in logo design to build a strong brand identity.

The Controversy Surrounding Meghan Markle's Logo

Meghan Markle recently launched her new lifestyle brand, As Ever, but the emblem has drawn significant attention for its striking similarities to a historic coat of arms from a small town in Mallorca, Spain. This has sparked a fresh wave of creative controversy for the Duchess, following a rocky start for her brand.

A Troubled Debut

The brand initially faced challenges when its original name, 'American Riviera Orchard', was rejected for a trademark application due to inconsistencies in the handwritten calligraphic wordmark. This led to a redesign that now faces criticism for resembling the emblem of Porreres, a town in Mallorca.

The Importance of Originality in Design

While there is no single correct method to design a logo, creating an original emblem is crucial for establishing a strong brand identity and avoiding disputes. The similarities between Markle's logo and the town's coat of arms highlight the importance of unique design elements in branding.

As Ever and Porreres Coat of Arms logo comparison Image credit: As Ever/Porreres Coat of Arms

Natalie, a staff writer for Creative Bloq, covers trending topics in art and design, bringing a fresh take on the latest news in the industry.

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