Social Media Specialist

SOCIAL MEDIA SPECIALISTPart-Time Position | Remote | Start Date: December 1, 2025

Please include a resume, cover letter, and portfolio of work in your application.

Who We Are

We are a boutique strategic communications agency working with cultural institutions, science and engineering organizations, academic institutions, healthcare providers, and hospitality/tourism clients. We are launching an exciting brand evolution in January 2026 and seek an experienced social media professional to build and strengthen our digital presence.

As an agency with decades of senior, cross-sector experience, we value creativity, strategic thinking, and professional excellence in all we do.

The Opportunity

We're seeking a proactive and experienced Social Media Specialist to expand our company's digital presence and increase awareness of our agency and its clients. This is an ongoing, core team role with significant growth potential. You will be a vital part of our agency team, working alongside top talent in other areas and directly with the company founder. This role provides an opportunity for creativity and innovation, offering the chance to shape our digital footprint during and beyond an exciting period of transformation.

Key ResponsibilitiesDigital Footprint Expansion

- Build and grow the company's digital presence across key platforms

- Create platform-specific content strategies aligned with business development goals

- Manage LinkedIn (primary), Facebook, and Instagram accounts

- Identify and recommend new platforms and digital opportunities

- Keep up with evolving social media trends and technologies

Thought Leadership Development

- Position the company, clients, and its founder as recognized thought leaders in strategic communications and related fields.

- Create compelling content that showcases the agency’s expertise and insights.

- Develop content across various target industries, demonstrating deep cross-sector knowledge.

- Engage strategically in industry conversations and professional networks.

- Amplify the founder's voice and distinctive positioning in the field.

Content Creation & Design

- Create and schedule engaging content (3-5 times weekly on LinkedIn)

- Design graphics, animations, and videos for social platforms

- Share relevant client success stories and case studies

- Develop launch content and promotional materials for January's soft launch

- Maintain a consistent visual brand identity across all platforms

Strategic Leadership & Reporting

- Meet with the company founder and colleagues to develop strategic direction, content, and tactics

- Proactively advance approaches to grow the digital presence

- Contribute fresh ideas and best practices to the development of the final agency website

- Measure and report on engagement metrics and lead generation

- Recommend platform and content changes based on performance data

- Coordinate social media messaging with business development efforts

Team Collaboration

- Serve as a core member of the agency team

- Collaborate on prospect outreach alignment

- Work with the design partner to ensure visual brand consistency

- Contribute to overall agency strategy and growth initiatives

What We're Looking ForRequired QualificationsEXPERIENCE & EXPERTISE:

- Not entry-level; social media management experience required.

- Proven track record with measurable results in business-to-business or professional services.

- Experience building a social media presence from scratch is preferred.

- Portfolio of previous work demonstrating a strategic approach.

STRATEGIC & CREATIVE SKILLS:

- Proactive self-starter who generates ideas rather than waiting for instructions

- Strong strategic thinker who understands how social media supports business goals

- Excellent writer capable of creating compelling copy that reflects brand voice

- Graphic design skills required (Canva, Adobe Creative Suite, or similar)

- Video creation and editing skills for social media content

- Animation skills for engaging digital content

- Knowledge of lead generation through digital channels

TECHNICAL PROFICIENCY:

- LinkedIn expertise essential - deep understanding of professional platform best practices

- Proficiency with social media management tools (Hootsuite, Buffer, or similar)

- Experience with native platform analytics and reporting

- Ability to track ROI and business impact

- Microsoft Office proficiency for reporting and analysis

PROFESSIONAL QUALITIES:

- Excellent judgment in maintaining professional tone and brand positioning

- Tech-savvy with knowledge of current and emerging platforms

- Able to work independently with weekly check-ins

- A generous and capable team collaborator

- Maintains absolute discretion and confidentiality regarding business information

- Comfortable managing multiple priorities and deadlines

What We Offer

- Compensation: Competitive rate commensurate with experience

- Hours: 8-10 hours per week, flexible scheduling (meetings during business hours required)

- Location: Fully remote position

- Duration: Part-time role with opportunity for long-term collaboration

- Growth Potential: Significant opportunities for expanded scope and responsibilities

- Collaboration: Regular meetings with the company founder and team members

- Impact: Essential role in expanding digital footprint, establishing thought leadership, supporting lead cultivation, and contributing to final agency website development

- Professional Development: Exposure to diverse professional services, clients and strategic communications best practices

Ideal Candidate Profile

This role would be perfect for:

- Social media professionals with B2B or professional services experience seeking ongoing strategic work

- Marketing professionals who excel at thought leadership positioning and digital footprint expansion

- Creative professionals with strong design, video, and animation skills who understand business objectives

- Freelancers looking for consistent, long-term client relationships with growth potential

- Digital strategists who view social media as business development and brand building, not just content posting

- Team players excited to collaborate with high-performing colleagues as a core agency member

How to Apply

Please send your resume, portfolio or work samples, and a brief cover letter explaining:

1. Your experience with B2B social media strategy and execution

2. Examples of social media campaigns that generated business results

3. Your experience with professional services or agency clients (if applicable)

4. Your preferred platforms and strategic approach

5. Your availability and working style preferences

We're looking for someone who can start on December 1, 2025, and understands that this is an ongoing role focused on expanding our digital footprint and establishing thought leadership in strategic communications. You'll build a sustained digital presence that drives business development and positions our founder as a recognized industry expert.

CONFIDENTIALITY: This position requires signing a confidentiality agreement regarding all client and business information. We work with high-profile clients who expect discretion in all interactions.

APPLICATION DEADLINE: Position open until filled. Priority given to applications received by November 15, 2025.

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Date Posted: November 2025

Position Type: Part-Time, Remote

Industry: Strategic Communications / Professional Services