B2C Marketing & GTM Lead (U.S. Market Focus)

🚀 We’re Hiring: B2C Marketing & GTM Lead (U.S. Market Focus)Location: 🌍 Remote or Barcelona (preferred)

Type: Freelance / Contractor (Full-time engagement preferred)

Compensation: $2,500–$3,500/month, depending on experience

Reports to: Founder / CEO

LAYLA is looking for a hands-on B2C marketing and go-to-market lead who understands what makes U.S. consumers click, literally.

You’ve worked in or with the U.S. e-commerce market, know how to optimize listings that convert, and can craft campaigns that speak the customer’s language.

You’ll own the entire marketing engine — from Amazon to DTC to social and influencer programs, turning strategy into traction.

💡 What You’ll Do

• Lead the B2C go-to-market strategy across Amazon, DTC, social, email, influencers, and partnerships
• Build and optimize campaigns designed for U.S. consumer behavior and platforms
• Review and approve copy, visuals, and product materials to ensure brand consistency
• Track KPIs (ROAS, conversion, engagement, reviews) and run growth experiments
• Turn customer feedback into actionable marketing improvements
• Collaborate with product, design, and operations teams for cohesive messaging and launch execution
• Research and test new channels, communities, and partners to expand reach

✅ What You Bring

• 3–6+ years in B2C / DTC marketing or growth, ideally for U.S.-based e-commerce brands
• Experience managing Amazon Seller Central, Shopify, or Customer.io
• Deep understanding of U.S. consumer trends and online shopping habits
• Proven success building and scaling multi-channel marketing campaigns
• Great eye for creative, copy, and customer experience
• Startup mindset, proactive, resourceful, fast-moving, and collaborative

🌟 Nice to Have

• Background in consumer tech, smart home, or lifestyle electronics
• Experience with influencer programs or review acquisition campaigns
• Comfortable managing small budgets with high impact
• Ability to localize and adapt messaging for international expansion

💥 Why Join Us

• Work directly with the founder and shape the marketing roadmap from day one
• Full ownership and creative freedom to build your playbook
• A fast-moving environment with quick feedback loops
• Help scale a brand that’s improving everyday life for thousands of users

📩 Interested?

Send your LinkedIn profile or CV to careers@layla.eco :) we’d love to hear from you.