Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

About NORY: NORY is the premier STEM camp provider in NYC and Boston, enriching the learning journey of 4000+ children annually through immersive and hands-on learning experiences. Our mission is to develop young risk-takers, problem solvers, and empathetic leaders. Discover more about our mission and vibrant camp atmosphere:

• Instagram: bit.ly/noryi
• Summer Camp Video: bit.ly/noryvideo1

The Role: We are seeking a Part-Time Digital Marketing Strategist with a deep understanding of the NYC parenting and education market. This role is ideal for a proactive, analytical thinker capable of developing, analyzing, and refining marketing strategies based on quantifiable data. You will craft high-quality marketing materials and manage the dynamic needs of our campaigns, all within a flexible, virtual work environment. Responsibilities

• Customer Acquisition: Develop and refine a data-driven strategy to engage key segments in the NYC parenting and education market.
• Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
• SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
• Channel Management: Manage and optimize marketing channels including social media channels (mainly Instagram and YouTube), continuously evaluating performance to adjust strategies.
• Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

Qualifications

• Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
• Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
• In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.

Join Our Vision: Align with our core values of purpose, accountability, feedback, and unity. See how you fit with our ethos at www.nory.co/value. Compensation: $25-40 per hour, based on experience and portfolio strength. Flexible Employment Options: This part-time role offers 10-30 hours per week, providing flexibility to fit your schedule and commitments. This is a remote position. Application Requirements: Please submit your resume, detailed case studies of your successful marketing campaigns in the NYC parenting and education markets, and documentation of data-driven results to peter@nory.co NORY, Inc. is an equal-opportunity employer, dedicated to diversity and inclusion. We welcome applications from all qualified individuals.