Growth Founding Member

FOUNDING GROWTH & BRAND PARTNER

Build the Brand That Defines a Category

We're building OutfitIQ — AI-powered fashion assistant for busy women who want to look put-together without overthinking it.

It transforms your existing wardrobe into personalized daily outfits based on your style, occasion, weather, and mood — helping you save time, avoid impulse shopping, and finally use what you already own.

The product has just been launched (Android & iOS).

Now we need the person who will make the world care. Not a content manager. Not a freelancer.

A growth partner.

THE OPPORTUNITY

You will own how the product is perceived, shared, and scaled.

You won't just "do marketing."

You will design the growth engine and shape the brand identity from day one.

If this becomes big, the early growth architect becomes indispensable.

WHAT YOU WILL OWN

• Growth strategy and execution

• Instagram & Tik Tok positioning

• Hook testing and viral experimentation

• Influencer and micro-creator partnerships

• Affiliate program structure and activation

• Brand voice and aesthetic consistency

• Early community building

• Creative direction of visual identity (in collaboration with founder)

If you have design instinct, this is a major advantage. Taste matters. Aesthetic sensitivity matters. Clarity of visual communication matters.

WHAT WE'RE LOOKING FORMust-have:

• Strong understanding of Instagram & Tik Tok dynamics

• Clear instinct for hooks and short-form formats

• Ability to test fast and iterate

• Self-starter mentality

• Comfort operating in ambiguity

• Strategic thinking, not just posting

Strongly preferred:

• Experience growing accounts from zero

• Experience building or managing affiliate systems

• Experience with influencer partnerships

• Understanding of conversion metrics and funnel basics

• Ability to think in growth loops

Major plus:

• Strong visual taste

• Design intuition (Canva/Figma/creative direction sense)

• Experience shaping brand identity

• Interest in fashion, styling, aesthetics

We care about results and taste. Not certificates.

COMPENSATION STRUCTURE

No fixed salary at this stage. Instead:

Equity

• Up to 8% equity (based on experience and commitment level)

• 4-year vesting with 1-year cliff

• Founder-level visibility and strategic involvement

Aggressive Revenue Share

• High affiliate % from all revenue driven by your links and partnerships

• Commission from influencer-driven sales

• Structured upside for scaling partnerships

• Performance-based bonus triggers

If revenue scales, your income scales immediately. You are rewarded both short-term (cash flow) and long-term (equity).

WHY THIS IS ATTRACTIVE

Most early-stage marketing roles offer: Low salary, No real upside, No ownership.

This role offers:

• Strategic control

• Real equity

• Immediate earning potential through revenue share

• Direct impact on company trajectory

If we win, you don't win small.

WHO WILL THRIVE IN THIS ROLE

• Someone who understands how fashion and lifestyle content spreads on Instagram and Tik Tok

• A marketer excited to experiment with short-form formats like outfit videos, styling challenges, and before/after transformations

• Someone comfortable being hands-on with content creation — testing ideas, filming, editing, and iterating

• A person with strong visual taste and aesthetic instinct

• Someone who enjoys working closely with the founder to shape the brand and growth strategy

• A builder motivated by scaling something from the early days

• Someone who sees growth as experimentation and learning, not just posting content

WHO THIS IS NOT FOR

• Someone who only wants to schedule posts or manage social media calendars

• Someone who prefers being purely strategic but doesn’t want to touch content creation

• Someone uncomfortable with short-form video content

• Someone expecting a structured marketing team and large budgets

• Someone who needs a guaranteed salary before the product generates revenue

REALITY CHECK

Some ideas will flop. Some videos will get 200 views.

But the right experiments can bring thousands of users.

If that process excites you more than it scares you, you’ll likely thrive here.

WHAT SUCCESS LOOKS LIKE (FIRST 6-12 MONTHS)

• Clear brand identity

• Engaged early community

• Active micro-influencer ecosystem

• First meaningful revenue traction

• Repeatable growth system

• Defined positioning in the market

If you're reading this and thinking: "I could make this blow up and make it look good doing it."

Good.

Let's talk.