Audience Development Manager

OUR MISSION At Simply Wall St, we help people become confident, long-term investors. The stock market offers an exceptional opportunity for building wealth, but it’s easy to fail. While many chase quick wins, we believe in thinking long-term and investing like a business shareholder. Our product gives individual investors the capabilities to build a portfolio, previously only available to professionals. WHY JOIN?

• Help us empower individuals by giving them a new way to invest in stocks;
• Work at a profitable, global, B2C SaaS startup;
• Operating at scale with 6.5 million users across 180 countries;
• Small team and flexible working environment;
• Work with a product customers love: 4.5* Trustpilot Reviews;
• Strong employee retention with 70% of the team with us for >2 years.

See more information about the company, how we work and benefits etc https://simplywallst.atlassian.net/wiki/spaces/SWSP/overview This is a full-time role, based remotely from anywhere globally with overlap of timezone across US and Sydney. Role Objective As the Audience Development Manager, your goal is to spark a movement of Narrative creation and conversation - turning a research process into a collaborative community experience. You will empower investors to articulate their "why," while ensuring those insights reach and inspire our global audience. TEAM STRUCTURE You will be part of the Narratives Community team, working closely with leadership, product, and design. You will report directly to the Head of Marketing. What You’ll Do

• Community Engagement & Growth
• Drive Narrative Creation: Develop and execute strategies that nudge investors to move from passive viewers to creators, sharing their own user-generated investment narratives.
• Foster Engagement: Stimulate peer-to-peer engagement by driving follows, comments, and connections.
• Cultivate Quality: Moderate and curate conversations to ensure the environment remains informed, respectful, and data-driven.
• Build an Ecosystem: Manage a network of external creators and analysts to add depth and diversity to our community discussions.
• Product Partnership: Collaborate with the Community Product team to refine engagement loops and improve the overall experience.
• Audience Expansion & Distribution
• Editorial Ownership: Own and evolve our key community newsletters, including Weekly Picks and Community Digest.
• Social Strategy: Showcase top community narratives across social platforms to attract new investors to the Simply Wall St ecosystem.
• Cross-Platform Growth: Partner with Marketing and Product teams to test and optimize campaigns that convert casual readers into active community members.
• Affiliate Partner Management & Acquisition
• Partner Acquisition: Proactively identify and recruit new affiliate partners (influencers, financial bloggers, YouTubers, and educators) who align with the Simply Wall St mission.
• Nurturing & Success: Act as the primary point of contact for existing partners, providing them with the assets, product education, and support they need to succeed.
• Strategic Alignment: Work with partners to create "Narrative-led" content, ensuring their promotions feel like a natural extension of the Simply Wall St community experience.
• Performance & Budget Tracking: Measure and report on partner-driven acquisition, cost per acquisition, and ROI, using these insights to scale the program.

Who You AreYour Knowledge Base

• Investor Mindset: You are an experienced investor with a strong grasp of financial markets and the unique mindset of long-term investors.
• Community Expert: You’ve managed and grown online communities on platforms like Discord, Reddit, or dedicated forums, and you know how to spark movement within a group.
• Platform Experience: You are familiar with X/Twitter, Substack, and Reddit as tools for acquisition, and have experience with marketing automation tools like Braze.

Your Skill Set

• Strategic & Analytical: You can build an engagement strategy from scratch and use data to prove it’s working.
• Compelling Communicator: You are a gifted copywriter who can translate complex investing concepts into engaging content.
• Operational Ninja: You can juggle campaign planning, stakeholder coordination, and performance reporting without dropping the ball.

Your Attributes

• Passionate: You genuinely care about investor education and empowering the "everyday" investor.
• Collaborative: You enjoy working at the intersection of Marketing and Product.
• Experimental: You aren't afraid to test new ideas, fail fast, and iterate based on data.

PERKS

• Flexible Remote Working: Work where you are most productive;
• Simply Stop: Time is one of the most valuable commodities, so we stop working early on Fridays;
• Share Club: We provide a subscription to SWS, cash for you to invest & regular sessions to discuss stocks and investment ideas;
• Parental Leave Policy: With a supportive return to work option;
• Learning & Development Fund: We invest in your growth;
• Team Events & Hackathons: An opportunity for everyone to come together and push what is possible.