Motion & Graphic Designer

About The Company Directive Consulting is a premier B2B marketing agency dedicated to delivering measurable results for brands that prioritize performance. With over a decade of industry experience and a portfolio of more than 420 B2B clients, we have established ourselves as a leader in performance-driven marketing strategies. Our operations are structured into three core divisions: Performance, Communications, and Commerce, all interconnected to facilitate seamless intelligence sharing and revenue-focused solutions. Our comprehensive approach encompasses Paid Media, Content Marketing, Public Relations, Paid Social, Marketplace, and Lifecycle Marketing. Central to our methodology is DiscoverabilityOS™, a proprietary system that aligns brand visibility with demand generation, guiding ideal customer profiles through every decision point. At Directive, we thrive on moving fast, thinking boldly, and challenging the status quo. We seek innovative individuals who are passionate about building impactful campaigns and creating bold brands that are impossible to ignore. Our culture encourages problem-solving, creativity, and performance excellence, making it an ideal environment for professionals who are eager to make meaningful contributions and grow their careers in a dynamic, results-oriented setting. About The Role We are seeking a creative, curious, and ambitious Designer to join our team, focusing on performance-driven advertising campaigns across multiple digital platforms. In this role, you will be responsible for conceptualizing and producing compelling visual assets that capture attention and drive measurable results on channels such as LinkedIn, Meta, YouTube, and TikTok. The ideal candidate will bring fresh ideas to life through static and motion graphics, working closely with cross-functional teams to develop assets that align with campaign objectives and audience insights. This position offers an exciting opportunity to work in a fast-paced environment where design directly influences business outcomes. You will be involved in creating A/B testing assets, editing video content, and optimizing creative materials based on data-driven insights. Collaboration with media, content, and client teams is essential to ensure consistency, effectiveness, and alignment with strategic goals. The role also involves staying current with industry trends and emerging technologies to continuously enhance creative strategies and performance marketing efforts. Qualifications

• 1-3 years of experience in graphic design with a focus on performance-driven creative and CRO
• 1 year of experience in motion graphics
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Experience with Figma or similar design tools
• Basic video editing skills using Adobe Premiere Pro, After Effects, or equivalent software
• Strong understanding of performance marketing metrics, including A/B Testing, CRO Analytics, and Heatmapping
• Excellent communication and collaboration skills
• Ability to work effectively within an agency environment and manage multiple projects simultaneously
• Knowledge of social media platform specifications and best practices for ad creative
• Interest in staying updated on industry trends, AI, and automation in marketing

Responsibilities

• Design and develop compelling static and motion creative assets such as ad sets, landing pages, and visual content that are optimized for performance and platform specifications
• Produce motion graphics and short-form videos tailored for social media platforms including LinkedIn, Instagram, YouTube, and TikTok
• Edit existing video assets into high-performing ad units, ensuring they meet aspect ratio and attention span requirements
• Collaborate with media and content teams to align creative assets with campaign insights and audience targeting
• Maintain brand consistency across all static, motion, and video assets while adapting creatively for different audience segments and platforms
• Design and implement A/B tests and other experiments using CRO tools such as Optimizely, Unbounce, and Crazy Egg
• Conduct user research, usability testing, and heat mapping to gather insights and validate design choices
• Iterate and refine creative assets based on performance data, testing outcomes, and stakeholder feedback
• Manage multiple projects concurrently, providing regular updates and collaborating effectively with internal and client teams
• Stay informed on industry best practices, emerging technologies, and trends related to CRO and user experience design

Benefits

• Competitive annual salary range of $70,000 - $90,000 USD, based on experience and skills
• Comprehensive health coverage including medical, dental, and vision plans, with employer-paid options
• Disability and life insurance benefits
• Support for mental health through Spring Health and Headspace memberships
• Physical wellness programs including physical therapy, fertility support, virtual workouts, and primary care access
• Flexible time off policies including unlimited PTO, paid holidays, your birthday off, and year-end recharge period
• Paid parental leave to support work-life balance
• Financial wellness benefits such as a 401(k) plan with a 3% company match
• Annual performance bonuses based on tenure and contribution

Equal Opportunity At Directive Consulting, we are committed to fostering an inclusive and diverse workplace. We believe that a variety of perspectives and backgrounds enrich our culture and drive innovation. We welcome applications from all qualified individuals regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We are an equal opportunity employer and are dedicated to creating a welcoming environment for everyone.