Senior SEO Specialist

Job Description This is a remote position. About Tejjy Inc. Tejjy Inc. is a leading architectural engineering company with an expertise in BIM and 3D laser scanning based in the USA. With 19+ years of industry expertise and 2,500+ successfully completed projects, we specialize in delivering innovative technology solutions that are transforming the AEC industry. As we continue to expand our footprint across the USA and beyond, we are seeking a Senior SEO Specialist to drive our brand visibility, lead generation, and overall digital performance. Job Responsibilities SEO Strategy and Execution:

• Develop and execute comprehensive SEO strategies to secure top SERP positions across target markets in the BIM, AEC, and construction sectors.
• Conduct in-depth keyword research and competitor analysis to identify high-impact keywords that boost organic lead generation.
• Implement advanced on-page and off-page SEO tactics, including technical optimization and backlink acquisition.
• Monitor and update SEO performance across all Tejjy Inc. domains, subdomains, and microsites.
• Stay current with evolving SEO trends, algorithm updates, and best practices, and integrate them into ongoing strategies.

Content Strategy And Optimization

• Develop content strategies aligned with SEO objectives and target audience needs across global markets.
• Collaborate with internal and external writers to generate high-quality, informative content for websites, blogs, guest posts, and landing pages.
• Optimize existing content to improve rankings, readability, and user engagement.
• Track content performance using analytics tools and continuously improve based on data insights.

Technical SEO And Web Analytics

• Conduct regular technical SEO audits to detect and resolve issues related to crawlability, indexing, mobile responsiveness, and site speed.
• Implement structured data, XML sitemaps, and canonicalization for better SEO hygiene.
• Monitor performance through tools like Google Analytics (GA4), Google Search Console, SEMrush, and Ahrefs.
• Design and refine user funnels to enhance conversion rates and optimize user experience.

Outreach And Link Building

• Build relationships with influencers, publishers, and relevant portals to secure high-authority backlinks.
• Lead guest posting, media mentions, and citation campaigns to increase domain authority and search visibility.
• Create and execute ethical link building strategies that align with Google’s best practices.

Digital Marketing & Brand Visibility

• Spearhead the global brand enhancement of Tejjy Inc., focusing on visibility in key markets like the USA.
• Lead integrated digital marketing efforts including SEO, SEM, social media, email marketing, and content marketing.
• Oversee campaign execution across LinkedIn, Facebook, Instagram, YouTube, Glassdoor, GMB, and trade event platforms.
• Manage brand mentions and optimize USA listing directories, trade show pages, and digital PR.
• Plan and execute tradeshow/webinar/web event marketing strategies to enhance brand reach and generate qualified leads.
• Stay updated on AI trends and explore innovative technologies to incorporate in SEO and digital campaigns.

Leadership & Reporting

• Provide strategic guidance to junior SEO/digital marketing team members.
• Regularly report KPIs, insights, and recommendations to senior management.
• Collaborate cross-functionally with design, development, and sales teams to ensure cohesive brand communication.

Requirements

• Bachelor's degree in Marketing, Communications, IT, or a related field. Master’s degree is a plus.
• Minimum 6+ years of proven SEO experience, ideally in the AEC, BIM, or MEP industries.
• Strong digital marketing foundation with experience in SEO, SEM, PPC, content, and social media marketing.
• Hands-on expertise in tools like Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Yoast/RankMath, HubSpot, Mailchimp, Zoho, etc.
• Solid understanding of technical SEO concepts, site architecture, and user journey optimization.
• Demonstrated success in executing full-funnel marketing campaigns from awareness to conversion.
• Excellent communication and leadership skills to manage cross-functional projects and marketing teams.

Benefits

• Permanent remote work opportunity
• Office hours: 8:30 am to 5:45 pm m IST Monday to Friday
• Work Platform: MS Teams
• Mandatory keeping webcam ON during working hours
• Must have a working laptop/ PC with 45 Mbps internet broadband connection

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