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Brand Designer

The Cake
Department:Product Design
Type:REMOTE
Region:USA
Location:United States
Experience:Mid-Senior level
Salary:$114,400 - $176,800
Skills:
BRAND DESIGNCREATIVE LEADREBRANDINGVISUAL SYSTEMSIDENTITY DEVELOPMENTADOBE CREATIVE SUITEILLUSTRATORPHOTOSHOPINDESIGNDIGITAL ASSET MANAGEMENTDAMMEDIAVALETCANTOBYNDERACQUIAESG REPORTSINFOGRAPHICSNONPROFITMISSION-DRIVENSTORYTELLINGBRAND STRATEGYTYPOGRAPHYCOLOR PALETTEICONOGRAPHYLAYOUT STRUCTUREPHOTOGRAPHY STYLETEMPLATESBRAND GUIDELINES
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Job Description

Posted on: January 30, 2026

Job Title: Freelance Brand Designer / Creative Lead — Mission-Driven Organization (Nonprofit Rebrand)(Contract-to-Hire Potential)

Type: Freelance, 40 hrs/week

Start: ASAP (January/February 2026)

Length: 3–6 months initial contract (strong potential for extension or conversion to full-time Associate Director, Creative)

Location: Fully remote (nationwide); no hybrid/office requirement

Compensation: $55–$85/hr (DOE; competitive for mid-senior brand leadership in nonprofit space)

A nationally recognized, mission-driven nonprofit focused on product philanthropy and disaster relief is entering a pivotal brand evolution and seeking a Freelance Brand Designer / Creative Lead to help shape the next chapter of its identity. This role is ideal for a designer experienced in public-trust environments such as nonprofits, healthcare systems, educational institutions, foundations, or large civic or mission-focused organizations — someone who knows how to build brand systems that balance clarity, credibility, and emotional resonance while translating complex missions into accessible, human-centered visual storytelling. You’ll serve as a hands-on thought partner to marketing leadership, defining a cohesive brand presence that strengthens recognition, consistency, and trust across diverse audiences.

WHAT YOU’LL BE DOING

· Lead brand design, visual development, and strategy for a major rebrand initiative, including guidelines, identity systems, and high-impact assets

· Design and produce quality materials such as annual/impact reports, executive presentations, digital/social content, campaign visuals, and infographics (including ESG reports)

· Collaborate closely with marketing leadership to translate brand research and strategy into mission-aligned, compelling creative

· Iterate on designs, incorporate feedback, and ensure deliverables align with nonprofit storytelling, brand standards, and organizational goals

· Provide light oversight and direction for team production once brand/templates are established (minimal administrative duties)

· Support ad-hoc creative needs to maintain momentum during transition to permanent Associate Director, Creative

MUST-HAVES (DON’T APPLY WITHOUT THESE)

· 5–8+ years of professional brand design experience, with proven expertise leading rebranding projects for high-visibility organizations

· Strong portfolio demonstrating consistent brand strategy, identity development, visual systems, and mission-driven storytelling (household-name brands/nonprofits preferred)

· Proven ability to build and evolve a strong organizational identity by creating brand systems that improve consistency, recognition, and trust. This includes defining and applying key visual elements such as typography, color palette, iconography, layout structure, photography style, templates, and brand usage standards.

· Hands-on experience with Digital Asset Management (DAM) platforms (e.g., MediaValet, Canto, Bynder, Acquia) including selection, implementation, governance, and/or ongoing maintenance

· Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and related design tools

· Digital-first mindset (comfortable designing for web, video, and digital platforms; minimal print focus)

· Legally authorized to work in the US (no sponsorship available)

YOU’LL STAND OUT IF YOU…

· Have brand/rebranding experience at top nonprofits (e.g., Feeding America, World Central Kitchen, United Way, Rubicon, Red Cross) or major household-name brands (e.g., Google, Amazon, Coca-Cola)

· Bring experience with ESG reports/infographics (visualizing complex concepts)

· Have familiarity and experience using Digital Asset Management (DAM) platforms to organize, tag, and maintain brand assets

· Have worked in fast-paced, mission-focused environments with the ability to collaborate cross-functionally while delivering hands-on design

· Are open to a long-term permanent opportunity if the fit is exceptional (contract-to-hire path available)

Originally posted on LinkedIn

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