Marketing Campaign Manager

Please note: applications via EasyApply will not be considered. To apply, email your CV to careers@tefl.orgDepartment: Marketing & Brand

Reports to: Head of Marketing / Managing Director

Location: Remote (UK-based)

Contract: Full-time, Permanent

About Us

The TEFL Org is the leading provider of accredited TEFL (Teaching English as a Foreign Language) certification courses. With a global presence and a commitment to excellence, we empower individuals to teach English and make a positive impact on communities worldwide. We are an Employee Ownership Trust.

Role Overview

The Marketing Campaign Manager will play a central role in planning, executing, and optimising multi-channel marketing campaigns that drive awareness, engagement, and sales across The TEFL Org’s global audience.

This is a hands-on, data-driven role for an experienced marketer who can balance creativity with performance analytics, ensuring every campaign is insight-led, on-brand, and aligned with our growth strategy.

You’ll work collaboratively across content, design, paid media, and customer experience teams to deliver campaigns that attract new learners, nurture leads, and strengthen our position as a trusted global leader in TEFL education.

Key Responsibilities

• Develop, plan, and deliver integrated marketing campaigns across digital, social, and email channels to meet brand and revenue objectives.
• Lead campaign calendars, timelines, and approvals to ensure smooth execution and on-time delivery. Manage end-to-end campaign delivery, from creative briefing and asset development to deployment, testing, and optimisation. Ensure campaign assets are on-brand, consistent in tone, and optimised for platform and audience.
• Monitor campaign performance daily, deliver regular reporting on key metrics (CTR, CPL, ROI, etc.), and use data insights to refine targeting, creative, and messaging for continuous improvement.
• Collaborate with design and content teams to test ad variations, landing pages, and lead magnets to improve conversion rates.
• Collaborate with the Education, CX, and IT teams to align messaging and track lead outcomes.
• Brief and manage external agencies or freelancers when required.

Key Skills & Experience

• Minimum 3 years’ experience managing multi-channel marketing campaigns, ideally in education, e-commerce, or online services.
• Proven track record of delivering measurable results across paid and organic channels.
• Strong understanding of performance marketing, lead generation funnels, and customer lifecycle marketing.
• Proficiency with campaign tools such as Google Ads, Meta Ads Manager, TikTok Ads, and Klaviyo (or similar ESP).
• Analytical and confident with campaign data, using insight to drive recommendations and improvements.
• Excellent project management and organisational skills, with the ability to manage multiple campaigns simultaneously.
• Strong copywriting, creative briefing, and stakeholder communication skills.

What We Offer

• Competitive salary
• Fully remote working
• Company-wide bonus scheme
• Opportunities for professional development
• Health cash care plan and 5% pension contribution
• The chance to help shape the global future of English language teaching and travel