About the Company
Public Service Institute is a creative company based in Fayetteville, Arkansas. The organization describes its culture as collaborative, with feedback encouraged across all levels of the team.
About the Role
Public Service Institute is seeking a mid-level Graphic Designer to develop brand-focused creative work and marketing campaigns across multiple channels. The role requires a strong understanding of visual design, typography, conceptual thinking, and audience-focused communication.
The ideal candidate can translate complex product information into clear visuals, use performance data to improve creative work, and independently manage projects from concept through completion. This is a remote freelance opportunity with compensation ranging from $55,000 to $76,000.
Key Responsibilities
- Analyze successful competitor campaigns to understand their creative approaches and underlying strategies.
- Translate detailed product specifications into clear, accessible visual content.
- Refine messaging and creative assets using performance data and audience insights.
- Maintain a reference library to support consistent creative direction across the design team.
- Research design trends and competitor work to identify new creative opportunities.
- Develop concise microcopy that supports clear communication and user interaction.
- Maintain consistent brand messaging while adapting creative content for different channels.
- Test and optimize creative variations through A/B experiments.
Required Qualifications
- 5+ years of experience in graphic design, with experience in InVision specified in the job posting.
- Strong visual design and typography skills.
- Conceptual thinking and the ability to develop original creative ideas.
- Ability to work independently and manage projects with minimal direction.
- Strong communication and cross-functional collaboration skills.
- Ability to translate complex information into clear visual concepts.
- Self-direction and attention to detail.
- An Arkansas work history is mentioned as a qualification, although candidates with other backgrounds may also be considered.
Technical Skills
- Experience with InVision.
- Familiarity with Figma and Adobe creative tools.
- Some experience with motion design is preferred.
- Experience with visual design and related marketing tools.
Compensation & Benefits
- Salary range of $55,000–$76,000.
- Remote work flexibility.
- Retirement plan with company matching.
- Coaching tailored to mid-level career goals.
- Opportunity to take ownership of creative work and contribute to a collaborative team.
Work Arrangement & Employment Type
- Remote freelance opportunity.
- The posting identifies the opportunity as accepting candidates.