Social Media Marketing Specialist

We're seeking a strategic, creative, and data-savvy Social Media Marketing Specialist to join our team. This role focuses on building Trinetix's digital voice in the US market, especially within the healthcare sector, while also amplifying the presence of our C-suite and V-suite executives across professional social platforms. You'll drive audience engagement, brand awareness, and thought leadership through high-impact content and influencer collaborations. Responsibilities

• Develop and execute platform-specific social media strategies for brand and leadership visibility across the US healthcare and tech markets.
• Create and manage original, on-brand content for platforms including LinkedIn, Facebook and others.
• Collaborate with internal teams (Design, Sales, Delivery, and Content) to align messaging with business goals.
• Partner closely with C-suite and V-suite executives to craft, schedule, and manage their professional social media presence—including ghostwriting, content planning, and engagement strategies.
• Cultivate and manage relationships with influencers and thought leaders to amplify Trinetix's brand presence and campaigns.
• Launch organic social campaigns to support awareness, engagement, and lead generation.
• Monitor healthcare and tech trends, competitor activity, and platform updates to guide strategy and identify opportunities.
• Engage actively with online communities, audiences, and key stakeholders to boost brand reputation.
• Analyze performance data and prepare regular insights reports; iterate strategies based on performance and industry best practices.
• Contribute to broader marketing initiatives with ideas and social-first storytelling.

RequirementsQualifications

• 3+ years of experience in social media marketing, preferably in a B2B tech or healthcare-focused environment.
• Strong understanding of the US digital market landscape.
• Experience managing executive social media profiles and building thought leadership content.
• Proven track record of influencer engagement and B2B partnership campaigns.
• Excellent writing, editing, and visual storytelling skills.
• Comfortable working across teams in a fast-paced, collaborative setting.

BenefitsWhat we offer

• Paid training programs and English/Spanish language courses;
• Medical insurance, sports program compensation, pet care and other benefits compensation program, which can be selected by each employee according to personal preferences;
• Comfortable working hours;
• Awesome team events and a wide variety of knowledge sharing opportunities

We are TRINETIX — a dynamic, rapidly growing technology organization with approximately 1000 representatives in Europe, the United States and Argentina, who bring their passion, skill & innovation to ensure our organization provides products that meet the needs of our partners and clients. We offer IT solutions to business enterprises of various sizes and industries using the latest cutting-edge technologies. We assist our clients and partners in improving work processes, making them more efficient while focusing on the essential objectives. We serve and support various business entities, enterprises, and startups globally, to grow and stay competitive in the digital era. We achieve this essential goal by efficiently implementing tech innovation, substantial professional expertise, and a solution-driven strategy. To learn more about how we collect, process, and store your personal data, please review our Privacy Notice: https://www.trinetix.com/corporate-policies/privacy-notice