Content Creator – Contract

This role focuses on elevating a dentist’s personal brand across Instagram and TikTok by developing and executing a tailored content strategy. The successful candidate will be responsible for producing engaging, informative, and visually appealing content that resonates with current and prospective patients. You will play a key part in optimizing social media profiles, increasing online visibility, and fostering meaningful engagement within the dental and healthcare community. This is an opportunity to apply your creative marketing skills in a healthcare context, helping a professional stand out in a competitive digital landscape. Deliverables

• Develop and implement a content calendar for Instagram and TikTok, tailored to dental topics and patient interests
• Create original posts, stories, and short-form videos that educate, inform, and engage the audience
• Optimize social media profiles for maximum reach and discoverability
• Monitor analytics to track growth, engagement, and campaign effectiveness
• Collaborate with the dentist to ensure content aligns with professional goals and brand voice
• Respond to comments and messages to foster community engagement

Requirements

• Proven experience in social media content creation, preferably within healthcare, dental, or wellness sectors
• Strong understanding of Instagram and TikTok algorithms, trends, and best practices
• Ability to generate creative ideas for posts, campaigns, and audience engagement
• Proficiency in video editing and graphic design tools (e.g., Canva, Adobe Creative Suite, CapCut)
• Excellent written and verbal communication skills
• Knowledge of HIPAA and patient privacy considerations in social media marketing
• Self-motivated, organized, and able to work independently with minimal supervision
• Availability for ongoing collaboration and timely content delivery

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