Digital Marketing – CPG Growth Specialist

This role is focused on driving growth and performance marketing for a consumer packaged goods (CPG) brand in the beverage sector. The ideal candidate will have a proven track record of scaling early-stage CPG companies, with a deep understanding of digital marketing channels, consumer behavior, and brand positioning. You will be responsible for developing and executing strategies that accelerate market presence and customer acquisition for a protein soda product. This is a remote opportunity with the potential for ongoing collaboration based on project success. Deliverables

• Develop and implement comprehensive growth marketing strategies tailored to the CPG beverage market
• Manage and optimize performance marketing campaigns across digital channels (paid social, search, influencer, and affiliate)
• Analyze campaign data to identify trends, insights, and opportunities for optimization
• Collaborate on brand messaging, positioning, and go-to-market plans
• Design and execute A/B tests to improve conversion rates and customer engagement
• Report on key performance metrics and provide actionable recommendations for scaling
• Identify and leverage emerging marketing technologies and platforms relevant to CPG

Requirements

• 5+ years of experience in growth and performance marketing, specifically within the CPG sector
• Demonstrated success in taking CPG brands from early-stage to established market presence
• Expertise in digital marketing platforms (Meta Ads, Google Ads, TikTok, etc.)
• Strong analytical skills with proficiency in marketing analytics tools
• Experience with influencer and affiliate marketing in the consumer goods space
• Excellent communication and project management abilities
• Ability to work independently in a remote setting
• Creative problem-solver with a results-driven mindset
• Availability for ongoing collaboration if project goals are met

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