Digital Marketing Specialist

This role is ideal for a marketing specialist with a deep understanding of the audio technology and music production landscape. You will be instrumental in launching a new Kontakt sample library for an independent sample instrument company. The position requires expertise in positioning, messaging, and executing a comprehensive launch plan tailored to the needs of boutique audio brands. You will collaborate closely to clarify product positioning, develop a detailed launch timeline, and structure an effective email-driven funnel for list building and product launch. Your insights on pricing, partnership opportunities, product page optimization, and demo video concepts will be highly valued. The engagement is focused on the first product release, with flexible hours and the potential for ongoing collaboration. Deliverables

• Develop a comprehensive launch calendar and timeline for the Kontakt library release
• Design and implement pre-launch and launch marketing campaigns
• Structure and manage an email-driven funnel for audience building and product launch
• Advise on product positioning, messaging, and pricing strategies
• Provide input on partnership opportunities, bundles, and influencer outreach
• Advise on landing page and product page optimization for conversions
• Suggest demo video concepts and prioritize marketing channels
• Coordinate and report on campaign KPIs and performance metrics

Requirements

• Proven experience marketing Kontakt libraries, sample libraries, virtual instruments, or audio plugins
• Strong understanding of the audio tech and music production industry, especially indie or boutique brands
• Demonstrated ability to design and execute launch plans for new audio products
• Expertise in email marketing, funnel building, and campaign management
• Familiarity with influencer outreach and partnership development in the music tech sector
• Ability to advise on website and email conversion strategies
• Excellent communication, organizational, and reporting skills
• Flexible availability to align with launch timelines

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