Freelance Marketing

This role is ideal for a results-oriented digital marketing professional passionate about promoting literature and engaging diverse audiences. You will be responsible for elevating the online presence of a well-established children's book series, driving international sales, and building a vibrant community of parents, educators, and young readers. The position requires a strategic thinker who can develop, execute, and optimize digital marketing campaigns across multiple platforms, ensuring the brand's message resonates and converts. Deliverables

• Develop and implement comprehensive digital marketing strategies tailored to the children's publishing sector
• Plan, launch, and manage paid advertising campaigns on Facebook, Instagram, Google, and Amazon
• Create and maintain content calendars for social media platforms, ensuring consistent and engaging messaging
• Optimize website and sales funnels to maximize conversions and user experience
• Build, segment, and manage email marketing lists, executing targeted campaigns to nurture leads and drive sales
• Analyze campaign performance data, generate actionable insights, and refine strategies for continuous growth
• Collaborate with creative teams to produce compelling ad creatives and content
• Monitor industry trends and competitor activities to inform marketing tactics

Requirements

• Proven experience in digital marketing, with a focus on book or product promotion
• Strong understanding of social media management, SEO, and email marketing best practices
• Proficiency with advertising platforms such as Facebook Ads Manager, Google Ads, and Amazon Marketing Services
• Experience with email marketing tools (e.g., Mailchimp) and website analytics platforms
• Excellent written and verbal communication skills; copywriting or design experience is a plus
• Ability to analyze data, interpret results, and adjust strategies accordingly
• Familiarity with the children's publishing industry is highly desirable
• Self-motivated, organized, and able to manage multiple projects simultaneously
• Availability for a part-time, contract-based engagement

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