Brand Manager

Who are we? At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk. We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface. We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale. The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand. Where does this role fit in? This Brand & Campaign Manager Manager role is the operational engine for a dedicated, cross-functional brand and platform stream. You are responsible for transforming high-level product strategy and messaging into measurable marketing performance. Working at the nexus of your core stream team (PMM, Content, Creative, Web Design), you will own the execution calendar, budget, and success metrics for all brand and demand generation activities. You are the critical link responsible for integrating the work of the core stream with the specialized expertise available in our Shared Services (e.g., Paid Search, Email, Analytics) to drive brand awareness and authority, high-quality pipeline and deliver a strong return on investment (ROI). What will you do?

• Brand and Campaign Strategy & Ownership: Lead the end-to-end planning, development, and execution of integrated B2B SaaS marketing campaigns focused on brand awareness, authority and pipeline generation for your squad
• Platform Narrative Scaling: Develop and execute campaign themes that position UpGuard as a comprehensive platform solution. You will help shift the customer conversation from "solving a single problem" to "adopting a complete cyber risk ecosystem”
• Project Management & Coordination: Serve as the primary project manager, creating detailed campaign calendars and coordinating all inputs from the Product Marketing Manager, Content Writer, Creative, and Web Design roles within your stream
• Shared Service Integration: Act as the stream’s chief liaison with all shared services (including Social Media, Analytics, Marketing Tech, Paid Search, Email, and SEO) to ensure stream-produced assets are deployed effectively and tracked accurately across all channels
• Budget Management: Define and manage campaign budgets, allocating spend across channels to meet demand targets and collaborating with shared services to monitor performance efficiency
• Performance Tracking & Reporting: Own campaign performance reporting, defining key metrics (KPIs), interpreting results, and providing regular, actionable updates to the stream and leadership
• Optimization: Implement continuous A/B testing and optimization across campaign elements, including landing pages, ad creatives, and lead nurturing flows, to improve conversion rates and pipeline quality
• Sales Alignment: Ensure tight alignment with the BDR and Field Marketing shared services to facilitate seamless lead handoff, track follow-up effectiveness, and gather insights for future campaigns

What will you bring?

• Brand and Campaign Expertise: 3-5 years of experience managing multi-channel marketing campaigns, with a strong portfolio of brand-building or platform-focused work
• Project Leadership: Proven excellence in project management, organization, and navigating complex cross-functional execution timelines
• Analytical Rigor: A strong track record of defining marketing KPIs, analyzing campaign data, and translating performance trends into actionable optimization strategies
• Organizational Excellence: Proven ability to manage multiple projects simultaneously using tools like Asana, keeping cross-functional teams aligned and on schedule
• Stakeholder Management: Exceptional communication skills with the ability to clearly brief and coordinate both internal stream teammates and external shared service partners
• Demand Focus: Deep understanding of the marketing and sales funnel, lead scoring, and the requirements for delivering qualified pipeline

What will give you an edge?

• Experience in B2B SaaS where "brand" is a key differentiator in a crowded market
• Direct experience operating in a cross-functional marketing structure (e.g., agile, pod, or stream model)
• Prior experience marketing cybersecurity or complex B2B technology products/services
• A deep understanding of channel distribution strategies
• Advanced proficiency in HubSpot (or similar platform) campaign functionality and reporting

What's in it for you?

• Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
• 18 weeks paid Parental Leave: Irrespective of parenting role
• Personal Leave Allowance: This includes sick & carer’s leave
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top-spec hardware: All team members will be provided with top-spec laptops for their roles

UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why! As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC . Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.