Demand Generation Marketing Specialist

About the role:

Founded in 1995, Vastian is the leading provider of healthcare and laboratory quality, compliance and accreditation solutions, powering laboratories and hospitals to achieve better clarity and show their higher standards. Our single, configurable integrated platform delivers a standardized, centralized solution that automates quality and compliance tasks and is fully customizable. With Vastian, health systems and labs can get ahead of compliance and quality processes, saving time that can be spent on delivering better care. Vastian is a private equity-backed, fast-growing SaaS business based in Lawrenceville, GA.

We are seeking a creative, data-driven, and results-oriented Demand Generation Marketing Specialist to drive qualified leads and pipeline growth across our digital channels. In this role, you'll develop and execute multi-channel campaigns that increase awareness, attract prospects, and nurture them through the buyer's journey. You'll work closely with marketing, sales and subject matter experts to ensure campaign alignment and optimize growth.

#LI-Remote

Key Responsibilities and Duties:

• Plan, build, and execute multi-channel, direct marketing and ABM demand generation campaigns and strategy to designated healthcare personas and ICPs.
• Plan, promote and manage logistics for internal webinar events for sales/marketing team. Maintain webinar calendar, effective promotion and lead follow-up post event.
• Develop Email campaigns including list build, Email copy development and Email schedule logistics of deployment utilizing Pardot and salesforce.com. Develop and manage the email calendar and timing. Develop effective campaign landing pages. Track ROI.
• Collaborate with the marketing and SME team to create campaign assets that support lead generation and nurturing efforts (eBooks, case studies, landing pages, etc.). Develop effective offer strategies and work with graphic design resources on effective creative execution of materials.
• Own and optimize the lead funnel, managing campaigns from awareness to conversion and reporting on weekly ROI metrics.
• Use marketing automation platforms (e.g., Pardot, Salesforce) to segment audiences, personalize outreach, and score leads. Understand how sales and marketing use sf.com as a CRM, and track activity and reporting.
• Act as primary marketing contact to leverage ZoomInfo database (or other databases and lists) to pull campaign lists into sf.com campaigns.
• Partner with sales to define lead qualification and follow-up criteria and ensure smooth lead handoff and ensure lead follow up through reports and monitoring sf.com campaigns.
• Monitor, analyze, and report on campaign performance metrics (Leads, MQLs, SQLs, Opportunities, conversion rates, ROI), and continuously report on and iterate for improvement.
• Test new channels and tactics to expand reach and improve performance.
• Support ABM (account-based marketing) efforts and execute as needed.
• Assist with trade show exhibit marketing promotional efforts, lead management and qualification /follow up plans.

Qualifications

• 2 years of experience in marketing, B2B demand generation, marketing agency, growth marketing, or a related field.
• Hands-on experience with CRM and marketing automation tools a must (Salesforce and Pardot preferred).
• Experience using Zoom to setup, host and record webinars.
• Strong understanding of the marketing funnel and lead lifecycle at SaaS company (ZoomInfo).
• Experience running integrated lead generation campaigns across multiple channels.
• Experience managing and sourcing lists and setting up marketing campaigns in Salesforce.
• Experience with B2B Email best practices.
• Analytical mindset with the ability to make data-driven decisions.
• Excellent communication, project management, and collaboration skills.
• Familiarity with social media, content syndication and agency vendor coordination a plus.

Preferred Qualifications

• Experience in [Industry: SaaS, healthcare or marketing agency, etc.]
• Working knowledge of tools like salesforce.com, Pardot, Email marketing tools, Google Analytics, LinkedIn Ads, etc. or similar.
• Education background helpful in Marketing, Communications or English.
• Prior involvement in demand generation to affect funnel build through outbound, direct marketing, ABM and event strategies to achieve growth initiatives.
• Familiarity with Microsoft SharePoint, Microsoft Office Suite, Teams
• Knowledge of Monday.com or other project management software

In addition to a competitive base salary and performance bonus program, Vastian offers a comprehensive and very pro-employee benefits package, which includes the following:

Medical, dental, and vision insurance

Short- and long-term disability coverage

Life insurance and AD&D

Supplemental life insurance

401(k) savings plan

Paid time off

Vastian is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law

.