Digital Marketing Assistant / Social Media Manager

Role Description

We are seeking a creative and results-oriented Digital Marketing Assistant / Social Media Manager to support digital marketing initiatives, strengthen brand presence, and engage online audiences across multiple platforms. This role involves content creation, social media management, campaign coordination, performance analysis, and digital brand development. The ideal candidate is passionate about digital trends, creative storytelling, audience engagement, and data-driven marketing strategies.

Key responsibilities include:

• Plan, create, schedule, and publish engaging content across various social media and digital platforms.
• Manage day-to-day social media activities, including community engagement, audience interaction, and brand communication.
• Assist in developing and executing digital marketing campaigns to increase brand awareness, engagement, and lead generation.
• Create marketing assets including graphics, videos, blog content, email campaigns, and promotional materials.
• Monitor campaign performance using analytics tools and prepare regular performance reports with actionable insights.
• Conduct market research, competitor analysis, and audience research to identify trends and opportunities.
• Optimize digital content for search engines (SEO) and improve online visibility through best practices.
• Support email marketing initiatives, content calendars, and marketing automation activities.
• Collaborate with design, content, sales, and product teams to deliver integrated marketing campaigns.
• Maintain brand consistency across all digital channels and communication materials.
• Monitor emerging social media trends, platform updates, and digital marketing innovations.
• Assist with online advertising campaigns and evaluate campaign performance metrics.
• Manage digital assets, marketing documentation, and campaign records.
• Respond to online inquiries and support positive customer engagement across social platforms.
• Contribute ideas that improve digital marketing performance, audience growth, and overall brand presence.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, Digital Media, Public Relations, Journalism, or a related field.
• Strong understanding of digital marketing principles, social media strategies, and content marketing.
• Knowledge of major social media platforms, audience engagement, and community management.
• Familiarity with digital analytics tools and performance reporting.
• Understanding of SEO, SEM, email marketing, and online advertising concepts.
• Proficiency in Microsoft Office and common digital marketing or content management platforms.
• Basic knowledge of graphic design or content creation tools such as Canva, Adobe Creative Suite, or similar software is an advantage.
• Strong creative thinking and storytelling abilities.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills with the ability to manage multiple campaigns and deadlines.
• Analytical mindset with the ability to interpret marketing data and identify trends.
• Attention to detail and commitment to producing high-quality content.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Adaptability and willingness to learn emerging digital marketing technologies and best practices.
• Professional attitude with strong time management and problem-solving skills.
• Self-motivated, proactive, and committed to continuous learning and professional development.
• Passion for digital innovation, customer engagement, and building strong online communities.