Brand Marketing Manager

Role: Brand Marketing Manager 

Reports to: Head of Marketing 

Location: Remote 

THE BRAND

Billy Reid is a modern American luxury brand grounded in heritage, built on integrity, and defined by timeless style. Headquartered in Florence, Alabama, the brand draws from the cultural richness of the South to create thoughtfully crafted pieces and elevated experiences. With 19 locations across the country, Billy Reid blends ready-to-wear collections and custom offerings with a commitment to quality, authenticity, and understated sophistication. More than a fashion label, Billy Reid is a creative community—where music, food, art, and hospitality shape the way we design, connect, and tell our story.

Role Summary

You are a strategic thinker with operational precision—someone who thrives in a fast-paced environment, brings clarity to complexity, and turns vision into executable plans. You’re passionate about storytelling, but just as invested in strategy, customer insights, workflows and results. You’re proactive, solutions-oriented, and take ownership of your work. Above all, you know how to drive cross-functional alignment and elevate how a brand shows up—across campaigns, channels, and moments that matter.

Key Responsibilities

• Calendar Management:  Own the Integrated Marketing Calendar to ensure all milestones reflect current business needs and performance, with ongoing adjustments made proactively and strategically (inclusive of cross-functional initiatives : events, promos, social)
• Project Management: Serve as the central point of contact for marketing operations, supporting campaign development from kickoff through execution. Track timelines, manage dashboards, and drive follow-ups to keep all workstreams on point.
• Cross-Functional Coordination: Partner with Merchandising/Design, Creative, Social, Ecommerce, Digital, Retail and Wholesale teams to ensure timely, compliant campaign rollouts
• Creative Brief Management: Draft and track briefs for campaigns across channels—email, paid media, social, partnerships, retail events, PR to ensure alignment and timely execution
• Marketing Initiatives Execution: Support event activations, collaborations, partnerships, and wholesale marketing efforts to amplify brand storytelling and reach.
• Strategic Alignment: Collaborate on brand initiatives to ensure campaigns enhance customer experience, engagement, and long-term growth (direct mail, customer flows, etc)
• Reporting & Insights: Collaborate on campaign performance reporting, while staying informed on industry trends and competitive activity to help guide ongoing strategic decisions.
• Campaign Strategy & Execution: Support brand strategy and campaign development, focusing on customer engagement, media amplification, retail activations, partnerships, and wholesale support
• Skills & Strengths: Excellent time management, detail orientation, and multitasking are essential—balancing numerous projects and deadlines to bring thoughtful strategy and creative energy to every initiative.

Qualifications:

• 3–5 years experience in fashion, beauty or lifestyle brands
• Proven project management and cross-functional operations expertise
• Strong analytical mindset—comfortable interpreting data to optimize processes
• Excellent communication and stakeholder management skills
• Thrives in collaborative, fast-moving, deadline-driven teams
• BA/BS in Marketing, Advertising, Communications, or a related field
• Familiarity with seasonal fashion timelines and brand storytelling

Core Competencies

• Strategic Agility: Future-focused, adaptable, and solutions-oriented
• Operations Effectiveness: Drives process excellence, sets metrics, and delivers results
• Business Acumen: Understands retail dynamics, marketing KPIs, and brand architecture
• Relationship Management: Builds trust across teams and embraces cross-functional collaboration
• Communication: Clear, thoughtful, and accountable