B2B Marketing Lead, Mid-Level (Remote)

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Job Summary:

MyFitnessPal is seeking a B2B Marketing Lead focused on Ads and Partnerships Enablement to enhance collaboration between sales, partnerships, and marketing teams. The role involves developing key enablement materials for advertisers and partners, guiding post-sales creative management, and building scalable toolkits for strategic partners.

Responsibilities:

• Own and update the MyFitnessPal advertising specs documentation, ensuring all ad formats and creative guidelines are clearly outlined for partners.

• Partner with the sales team to understand client needs and craft custom marketing playbooks or creative guidance as needed.

• Identify new marketing placement options that can deliver value to Advertisers and be monetized.

• Serve as the main marketing point of contact for advertisers post-contract.

• Guide advertisers through the asset submission process, ensuring creatives meet platform specs and brand guidelines.

• Provide creative feedback and collaborate with internal teams (ad operations, design) to get campaigns ready for launch, and ensure all materials align with brand standards.

• Work closely with the Partnerships team to build scalable toolkits, onboarding materials, landing pages, and educational collateral for strategic partners.

• Create co-branded or white-labeled marketing assets partners can use to promote MyFitnessPal to their employees or customers.

• Ensure all materials align with brand standards and drive key business objectives.

• Identify opportunities to increase engagement and value for the partner, e.g. Brand Challenges, Social Collabs.

• Create and maintain the Marketing sections of sales toolkits, one-pagers, and pitch decks to support the Ad and Partnerships teams in communicating MyFitnessPal’s unique value proposition.

• Plan Marketing events to enable lead generation, e.g. conferences, expos.

• Work with the content team to surface existing and upcoming opportunities for Ads and Partnerships.

• Collaborate across Marketing teams, Product, and Legal to ensure consistency and compliance across all external-facing B2B materials.

• Collect feedback from Sales and Partnerships teams to continuously optimize resources and improve the partner experience.

Qualifications:

Required:

• 6-8 years of experience in Brand Marketing, B2B marketing, sales enablement, or partnerships marketing—ideally within a tech, health & wellness, or advertising environment.

• Experience creating marketing toolkits, advertiser creative, or sales collateral.

• Strong project management skills and attention to detail.

• Excellent written and verbal communication skills; able to distill complex ideas into clear, compelling messaging.

• Ability to work cross-functionally and manage multiple stakeholder needs.

Company:

MyFitnessPal is a health smartphone app that tracks nutrition, exercise, and diet. Founded in 2005, the company is headquartered in San Francisco, California, USA, with a team of 201-500 employees. The company is currently Growth Stage.