Mid-Level Product Marketing Manager - UK, US (Remote)

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Job Summary:

Storyblok is an enterprise-ready headless CMS that empowers developers and marketers to bring ideas to market faster. As a Product Marketing Manager, you will bridge the gap between product and revenue teams, ensuring Sales teams have the necessary tools and messaging to sell effectively. Your role will involve creating sales enablement assets and collaborating with various teams to drive go-to-market success.

Responsibilities:

• Develop and lead a comprehensive sales content & enablement strategy in partnership with Sales and Talent Management & Development.

• Identify the tools, training, and messaging needed to support each stage of the sales cycle.

• Drive alignment across Sales, Product, and Marketing to ensure consistent and effective communication of product value.

• Build feedback loops from the field to refine messaging and assets continuously.

• Own and evolve product messaging tailored to different buyer personas and use cases.

• Create high-impact sales content including pitch decks, one-pagers, battlecards, use case briefs, objection-handling guides, and email templates.

• Ensure all materials are clear, on-brand, and aligned with current market dynamics.

• Collaborate with the Design and Content teams to maintain consistency across all touchpoints.

• Create detailed buyer personas around the marketing function to support our GTM team in tailoring and going to market as efficiently as possible.

• Tailor messaging for specific target audiences to maximize resonance and engagement.

• Monitor and analyze competitors, providing regular updates and battlecards that help Sales position Storyblok effectively in competitive situations.

• Equip Sales with the insights they need to win deals and defend against common objections.

• Define and track key metrics related to enablement, content usage, engagement, and impact on pipeline and win rates.

• Regularly collect feedback from the Sales team to improve materials and surface new enablement needs.

• Use data and insights to refine sales strategies and improve overall go-to-market effectiveness.

Qualifications:

Required:

• A minimum of 4+ years of experience in B2B SaaS product marketing, with a strong focus on sales enablement

• Bachelor's degree in Marketing, Business, Communications, or a related field

• Proven success creating sales enablement programs and collateral that drive results

• Deep understanding of the B2B sales process, especially in enterprise or mid-market environments

• Experience building messaging frameworks, positioning, and product narratives

• Strong knowledge of competitive intelligence practices and GTM motions

• Strong cross-functional collaboration skills, particularly with Sales, Product, and Enablement teams

• Passion for technology and a deep understanding of customer and user needs in the digital experience space

Preferred:

• Experience with CMS platforms, MarTech tools, or developer-focused software

Company:

Storyblok is a content management system that specializes in the management of content experiences. Founded in 2017, the company is headquartered in Linz, Oberosterreich, AUT, with a team of 201-500 employees. The company is currently Growth Stage.