
Senior Product Manager/Producer - Mobile Games (Casual, EdTech) - Remote
Job Description
Posted on: October 24, 2025
Novakid is a #1 online language learning brand for kids in Europe with over 1M students to date. We are now seeking an experienced Product Manager/Producer to build sticky, safe, and effective learning loops for kids 6–14.
Your mission..
Lead an independent squad to design and iterate casual-genre game loops inside the Novakid app, motivating kids to return and learn daily—think “Duolingo-style” engagement, purpose-built for young learners.
What success looks like (first 6–12 months)
- Stickiness & retention: Operate at Duolingo-class stickiness (DAU/MAU ~35–37%), with a plan to improve cohort retention quarter over quarter.
- Velocity: 6–10 experiments/month, with published learnings and kill/scale decisions within 7 days.
What you’ll do…
- Own the player/learner journey (focus on retention), core loop, meta, and in-app economy; build a rigorous experimentation pipeline.
- Collaborate with the Learning PM/squad to incorporate learning activities into a user journey in a cohesive way.
- Prototype multiplayer/social mechanics appropriate for ages 6-14 with safeguards and parental controls.
- Partner with Design/Eng/Data/Art/QA to ship weekly; instrument everything; analyze cohorts; scale winners.
- Expand the squad with new hires as needed.
- Report to the Director of Product; operate during rapid MAU growth phases.
You have…
- Senior PM/Producer track record in casual mobile games at scale aimed at young players; shipped loops that moved D7/D30, DAU/MAU.
- Mastery of Mixpanel/PostHog/GA or similar; you can self-serve analyses and define instrumentation.
- Experience with social/multiplayer mechanics, live-ops, and event-based engagement.
- Familiarity with age-appropriate UX (6-14), and parent dashboards.
- Proficiency with agile delivery and rapid prototyping (hyper-casual cadence).
Nice to have…
- EdTech or language-learning background; UGC moderation.
We offer…
- Shape the future of AI-powered education for kids worldwide.
- 100% remote, flexible schedule.
- A highly skilled successful team where your decisions have direct impact.
- A culture of ownership, trust, and learning.
- Unlimited paid time off.
- Competitive compensation, bonuses, and stock options — we succeed together.
Apply now
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