Marketing Manager

About the Opportunity:

This role supports the organization''s brand strategy by overseeing the development and execution of marketing initiatives for in-house brands across direct-to-consumer and wholesale channels. Responsible for full brand management—from strategy to analysis—this leader collaborates with agencies, digital, creative, production, and retail teams to ensure brand consistency and impact. The position requires inclusive leadership, business acumen, strategic agility, collaboration, and the ability to inspire others while working in a fast-paced, results-driven environment.

Responsibilities:

• Develop, execute, and analyze brand strategies and customer retention campaigns aligned with company objectives, including positioning, messaging, and revenue goals for branded products.

• Lead in-store activations across multiple territories, collaborating with internal teams (marketing, creative, digital, R&D, retail, compliance) and external agencies from inception through execution and analysis.

• Lead brand and product launches across multiple territories, collaborating with internal teams and external agencies, including sustained support post-launch and analysis.

• Ensure products and packaging meet brand standards and comply with state laws by working with packaging, design agencies, and compliance teams.

• Manage creative briefings and marketing communications for retail, products, and promotions, partnering with state marketing teams to maintain brand consistency across markets.

• Oversee strategic marketing plans with balanced mixes across digital and retail channels, adapting to market differences while ensuring a unified brand presence.

• Uphold brand integrity by ensuring correct and consistent brand usage with vendors, employees, and partners.

• Comply with all security policies and procedures in each territory.

Requirements:

• Bachelor’s degree preferred

• 8+ years of experience in marketing and/or retail roles

• Brand marketing experience highly preferred

• Understanding of beverage distribution networks preferred

• Proficient in Microsoft Office suite

• Exceptional writing skills

• Strong organizational and time management skills with ability to prioritize multiple projects

• Excellent communication and interpersonal skills to interact effectively with coworkers and leadership

• Ability to influence coworkers, including leadership

• Proactive, self-starter with attention to detail

• Collaborative and creative team player

• Ability to work in a fast-paced environment under tight deadlines

Benefits & Perks:

• Comprehensive benefits package including paid time off

• Remote work available (preferred locations: FL, AZ, PA)

• Average 40 hours per week with after-hours availability for emergencies

Compensation:

• Salary commensurate with experience

Note:

“RemoteHunter is not the Employer of Record (EOR) for this role. Our purpose in this opportunity is to connect exceptional candidates with leading employers. We help job seekers worldwide discover roles that match their goals and guide them to complete their full application directly through the hiring company’s career page or ATS.”