Email Manager

Our first shop opened in 1981 in Penzance, selling durable clothing to artists and mariners. Today, we’re a modern, data-enabled omnichannel retailer with a growing international presence. We blend heritage with innovation, designing timeliness clothing made from responsibility sourced fabrics, and using technology to improve how we operate, grow and serve customers. As we scale in the UK, North America and Europe (primarily through third-part partnerships), we’re investing in data, systems and digital capability to support our people and our growth. It’s an exciting time to join us! As our Email Manager, you’ll play a crucial role in managing and optimising the email marketing channel. You’ll be responsible for overseeing the strategic planning, execution, and analysis of email campaigns to effectively engage and nurture our customer audiences across the UK and International markets. Collaborating with cross-functional teams, including trade, marketing, content, design, loyalty and analytics, you’ll ensure seamless and impactful email communication that aligns with the wider email and CRM channel strategy. _Please note that this is a full-time, permanent role that is available remotely across the UK with occasional travel to our Head Office locations in Cornwall. If you are a Cornwall based candidate, in line with our Seasalt Connected approach to ways of working, this role will be based at Head Office with a hybrid working approach._You’ll help us by:

• Utilising data driven insights to develop and execute comprehensive email marketing strategies to support overall business objectives, in line with the digital strategy.
• Creating customer segments and targeted communications to nurture the customer lifecycle, improve LTV, and support international growth.
• Planning, setting up, deploying, and coordinating email campaigns and relevant A/B testing, considering appropriate audience segmentation, content relevancy, accurate targeting, scheduling, and timings.
• Developing triggered journeys (automations) in collaboration with the Loyalty team to drive our Seasalt Rewards points programme.
• Monitoring email deliverability, open rates, click-through rates, and other key metrics.
• Producing regular reports and analysis (weekly, monthly, and quarterly) to inform trade decisions, support product marketing strategy, and provide senior management with insights and recommendations for future strategy development.
• Aligning with onsite content to ensure Seasalt has a coherent email strategy that mirrors the onsite focuses.
• Performing ongoing research on digital trends and testing campaigns, initiatives, and formats across customer segments and markets to support campaign expansion, adaption, international growth, and store performance.
• Performing an annual audit on the email channel, systematically reviewing our tools, data, processes, campaigns and inefficiencies for continued success.
• Collaborating with stakeholders, internal teams, and 3rd party suppliers and agencies to support business objectives, trading performance, and ensure clear, accurate, and timely communication of the email plan.
• Staying informed about email marketing regulations and ensuring compliance with relevant laws, such as GDPR and CAN-SPAM act.

The skills you’ll be sharing with the team:

• Relevant experience or qualification, such as a Marketing or Business-related degree.
• Proven experience in email marketing, with a track record of successful campaign management and strategy, and confident use of ESPs or CDPs.
• Strong knowledge of audience segmentation, deliverability, personalisation, and email marketing best practices, with a keen eye on email design.
• Analytical mindset with the ability to interpret data and derive actionable insights, write reports, and use advanced Excel skills.
• Proven ability to think strategically and work on own initiative.
• Excellent communication, collaboration, and stakeholder management skills, with a team player and collaborative mindset.
• Strong organisational, planning, and project management skills, with the ability to be flexible, adaptable, and deadline driven.
• Keen interest in online technology, SaS marketing tools, and a good understanding of brand values, guidelines, and tone of voice.
• Familiarity with HTML and CSS for email template customization, and experience using Figma, Litmus, or similar marketing and design tools is a plus.

Why we hope you’ll love working with us: The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. As well as doing everything we can to support your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

• Salary: up to £40,000 depending on experience (Band 3)
• 34 days paid annual leave (including bank holidays), increasing with length of service
• Attractive 50% employee discount
• Flexible benefits allowance to personalise your benefits package
• Private Medical Scheme including 24/7 virtual GP
• Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
• Pension plan with generous 7% employer contributions
• Life assurance programme
• Enhanced family leave policies
• Flexible working opportunities with our hybrid working approach
• Learning and Development opportunities
• Do Good Things with our two days per year paid volunteering opportunities
• Employee networks to develop and provide support to our people, including the Inclusion Network
• 100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.We aim to work flexibly where possible and value a range of perspectives -diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email atcareers@seasaltcornwall.co.ukClose date: 5th September IND-325