Social Media Specialist

Job Title: Social Media Specialist

Department: Digital Marketing

Reporting to: SE Senior Social Media Strategist

Location: Remote / Candidate MUST live in Florida

Position Summary

This role reports directly to the SE Senior Social Media Strategist on the Digital Marketing team within the Marketing Department. We are searching for a highly motivated, fast‑moving, and creatively driven Video Content Specialist who can elevate the quality, storytelling, and energy of Trulieve’s social media presence.

The ideal candidate is a hands‑on content creator who thrives in dynamic environments, enjoys being in the field, and knows how to capture and produce high‑impact video and photo content. This includes filming at events, in-store activations, grow facilities, and other brand moments — then transforming that footage into engaging, trend‑driven edits optimized for each platform.

We’re looking for someone who understands the pulse of social media: emerging formats, trending audio, visual styles, and platform‑specific best practices. If you’re passionate about storytelling, visual creativity, fast‑paced production, and pushing content to the next level,. our team.

Responsibilities:

• Conceptualize, produce, and edit visually stunning and innovative content for multiple social media platforms, ensuring it aligns with brand guidelines
• Collaborate with cross-functional teams, including marketing, design and digital to develop content that effectively communicates key messages
• Plan, shoot and edit high-quality videos for use on platforms such as Instagram, TikTok, YouTube, Podcasting, X and Facebook
• Stay updated on video trends and photography trends for emerging formats to keep content fresh and engaging
• Capture captivating videos and photos from events, store openings and in facilities that showcase our products, and brand personality.
• Work closely with influencers, brand ambassadors and partners to co-create compelling and authentic content.

Skills and Qualifications:

• Proven experience as a Social Media Content Producer/Creator, preferably in a similar industry
• Proficient in video editing software, graphic design tools and photography equipment.
• Travel: 40-50% in field visits (Florida/Georgia)
• Flexibility of hours – nights and weekends
• Exceptional creativity and storytelling skills
• Organized, responsible and flexible in a fast-paced growth environment

WORK SCHEDULE:

• 40 hours weekly with flexible hours depending on business needs.
• Must be available to work occasional evenings, weekends and holidays